WGU E-Commerce and
Marketing Analytics - D381 2025
What is an example of a key performance indicator (KPI)
operating within a business performance campaign?
A. Growth in product sales
B. Validity of data predictions
C. Customer shift toward another product
D. Number of explorations - correct answers ✔✔A. Growth in
product sales
The growth in product sales is a KPI within a business
performance campaign. KPIs focus on data assessments and
indicate how successful a business is in achieving its marketing
or business goals.
What is cost per acquisition (CPA)?
,A. The ratio of revenue generated to the ad spend
B. The average cost paid for each conversion
C. The average cost paid for each click on an ad
D. The overall profit earned on a campaign - correct answers
✔✔B. The average cost paid for each conversion
CPA is a cost-related performance goal. A lower CPA can
increase the overall value of a campaign.
What is an example of advertising effectively through a media
channel if a person is advertising for a store?
A. Creating ads that will be published in a newspaper
B. Creating marketing emails using Gmail
C. Using explorations to analyze customer behavior
D. Interviewing customers to determine their opinions about
the company - correct answers ✔✔A. Creating ads that will be
published in a newspaper
,A newspaper is a media channel. A newspaper is a type of
media where a store could advertise.
A marketing executive has been running an email marketing
campaign for a client company for over a month. The executive
must now analyze the effectiveness of the campaign and create
a performance report for the stakeholders of the company.
Which strategy should the executive develop to evaluate the
campaign's success in this case?
A. Determine the contacts per hour and the average wrap time
B. Request feedback on the email ads from a sample of the
target audience
C. Determine the percentage of email recipients who clicked on
the link in the email and made a purchase
D. Assess the number of enhanced analytics metrics used
during the campaign - correct answers ✔✔C. Determine the
percentage of email recipients who clicked on the link in the
email and made a purchase
This is the process of determining the conversion rate for the
email marketing campaign. It is a plausible way to keep track of
, email marketing work in an effective manner, and it also helps
keep track of the effectiveness of the campaign because a sale
is being made.
Jaunty Coffee Co. is a 75-year-old institution situated in the
center of Boston. In keeping with modern times, a strategy was
devised to make the brand wittier and more relatable. This
strategy was very successful, as evidenced by additional
purchases made by the same customers since the initiation of
the campaign.
What is the importance of additional purchases made by
customers in the context of a marketing and campaign strategy?
A. They demonstrate the effectiveness of the marketing strategy
that was applied and improve the accuracy of the predicted
lifetime value.
B. They represent a decline in the customer growth rate of the
competitors of a company.
C. They eliminate the need for a company to conduct a
postcampaign performance analysis to assess the factors that
led to the campaign's success.
D. They are the primary indicator of an increase in the market
share of a company. - correct answers ✔✔A. They demonstrate
Marketing Analytics - D381 2025
What is an example of a key performance indicator (KPI)
operating within a business performance campaign?
A. Growth in product sales
B. Validity of data predictions
C. Customer shift toward another product
D. Number of explorations - correct answers ✔✔A. Growth in
product sales
The growth in product sales is a KPI within a business
performance campaign. KPIs focus on data assessments and
indicate how successful a business is in achieving its marketing
or business goals.
What is cost per acquisition (CPA)?
,A. The ratio of revenue generated to the ad spend
B. The average cost paid for each conversion
C. The average cost paid for each click on an ad
D. The overall profit earned on a campaign - correct answers
✔✔B. The average cost paid for each conversion
CPA is a cost-related performance goal. A lower CPA can
increase the overall value of a campaign.
What is an example of advertising effectively through a media
channel if a person is advertising for a store?
A. Creating ads that will be published in a newspaper
B. Creating marketing emails using Gmail
C. Using explorations to analyze customer behavior
D. Interviewing customers to determine their opinions about
the company - correct answers ✔✔A. Creating ads that will be
published in a newspaper
,A newspaper is a media channel. A newspaper is a type of
media where a store could advertise.
A marketing executive has been running an email marketing
campaign for a client company for over a month. The executive
must now analyze the effectiveness of the campaign and create
a performance report for the stakeholders of the company.
Which strategy should the executive develop to evaluate the
campaign's success in this case?
A. Determine the contacts per hour and the average wrap time
B. Request feedback on the email ads from a sample of the
target audience
C. Determine the percentage of email recipients who clicked on
the link in the email and made a purchase
D. Assess the number of enhanced analytics metrics used
during the campaign - correct answers ✔✔C. Determine the
percentage of email recipients who clicked on the link in the
email and made a purchase
This is the process of determining the conversion rate for the
email marketing campaign. It is a plausible way to keep track of
, email marketing work in an effective manner, and it also helps
keep track of the effectiveness of the campaign because a sale
is being made.
Jaunty Coffee Co. is a 75-year-old institution situated in the
center of Boston. In keeping with modern times, a strategy was
devised to make the brand wittier and more relatable. This
strategy was very successful, as evidenced by additional
purchases made by the same customers since the initiation of
the campaign.
What is the importance of additional purchases made by
customers in the context of a marketing and campaign strategy?
A. They demonstrate the effectiveness of the marketing strategy
that was applied and improve the accuracy of the predicted
lifetime value.
B. They represent a decline in the customer growth rate of the
competitors of a company.
C. They eliminate the need for a company to conduct a
postcampaign performance analysis to assess the factors that
led to the campaign's success.
D. They are the primary indicator of an increase in the market
share of a company. - correct answers ✔✔A. They demonstrate
