Final questions and answers passed
TV as Technology (slide) - correct answer ✔✔
How do different TV technologies impact the viewing experience? - correct answer ✔✔•
remote control, VCR à DVD à DVR/TiVO à streaming, cable à streaming
Media Convergence + Fandom - correct answer ✔✔• fan/anti-fan, participatory culture, textual
poaching, transformative works
TV as Industry (slide) - correct answer ✔✔
History of the commercial• single sponsor programming--> event commercials --> branded
entertainment - correct answer ✔✔single sponsor programming: there would be a single ad
around the eposiide Ex: I Love Lucy with drink
Event commercial: is that we see today
Branded entertainment: focuses the plot on (real life) product Ex: Modern Family with IPad
episode
Commodity fetishism + branding
networks/narrowcasting - correct answer ✔✔networks: ABC (news), ESPN (sports relates), MTV
(music video/ today Reality show)
, narrowcasting: programming + distribution practice that focuses on a smaller audience (often
anchored around specific demographics)
Developed with the rise of cable stations, new streaming platforms
Talked about in relation to network branding + cultural identity
Smaller audience = more loyal audience?
What is Quality TV? - correct answer ✔✔Show that has high production/ great cinematography/
usually an ongoing story
Ex:
the Sopranos
Mad Man
Breaking Bad
The wires
What is Cult TV? - correct answer ✔✔A show that has a dedicated fandom that fringes out the
story or sometimes that show didn't do so well has a small fandom for it.
Ex:
Lost
What is "trash" TV - correct answer ✔✔A show that are cheap and easy to made.
Ex: Gene like Sitcom or Reality show
Big Bang Theaay
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