CTVA 302 Study Guide questions and
answers graded A+
Single Sponsor Programming - correct answer ✔✔One ad for one program.
Advantages: -ad becomes familiar to audience
Disadvantages: -program is held to that sponsor
-script rewritten to ad preference Ex: I Love Lucy
Event Commercials - correct answer ✔✔*It legitimizes advertising campaigns as newsworthy
and even as a form of entertainment in and of themselves
Ex: Superbowl Commercials
Def: Advertising in big sport events, concerts, and/or cultural activities.
Branded Entertainment - correct answer ✔✔- Not just sponsored props within shows but an
elaborate weaving of brands into a show script
- the ads are indistinguishable from the show and its characters
Commodity Fetishism - correct answer ✔✔-Development of a consumer society
-Society organizes its life around commodities
-Karl Marx idea
Narrowcasting - correct answer ✔✔-When a network is designed to target a particular
demographic
History of the Commercial - correct answer ✔✔-Radio to TV
-Early programming up to 70% promotional
, Ways to Advertise - correct answer ✔✔-Host selling
-Product placement
-On-set sponsor signage
-Spot advertisement themselves
Segmentation - correct answer ✔✔Multiple shorter segments that comprise a televisual text
Interruption - correct answer ✔✔-Movement between segments
-Commercial breaks or shifts in stories
Flow and a Networks lineup - correct answer ✔✔-Commercial breaks
-Time slots
-Channel lineup "TV Guide"
-Repetition
Flow and individual programming - correct answer ✔✔-Segmentation
-Accommodate interruption
-disallows tight linear development of story
Technological change affects flow - correct answer ✔✔-DVR/TiVO, streaming, remote control,
ability to channel surf
-Flow is disrupted and has to accommodate
Liveness - correct answer ✔✔Sense that everything is instantaneous
answers graded A+
Single Sponsor Programming - correct answer ✔✔One ad for one program.
Advantages: -ad becomes familiar to audience
Disadvantages: -program is held to that sponsor
-script rewritten to ad preference Ex: I Love Lucy
Event Commercials - correct answer ✔✔*It legitimizes advertising campaigns as newsworthy
and even as a form of entertainment in and of themselves
Ex: Superbowl Commercials
Def: Advertising in big sport events, concerts, and/or cultural activities.
Branded Entertainment - correct answer ✔✔- Not just sponsored props within shows but an
elaborate weaving of brands into a show script
- the ads are indistinguishable from the show and its characters
Commodity Fetishism - correct answer ✔✔-Development of a consumer society
-Society organizes its life around commodities
-Karl Marx idea
Narrowcasting - correct answer ✔✔-When a network is designed to target a particular
demographic
History of the Commercial - correct answer ✔✔-Radio to TV
-Early programming up to 70% promotional
, Ways to Advertise - correct answer ✔✔-Host selling
-Product placement
-On-set sponsor signage
-Spot advertisement themselves
Segmentation - correct answer ✔✔Multiple shorter segments that comprise a televisual text
Interruption - correct answer ✔✔-Movement between segments
-Commercial breaks or shifts in stories
Flow and a Networks lineup - correct answer ✔✔-Commercial breaks
-Time slots
-Channel lineup "TV Guide"
-Repetition
Flow and individual programming - correct answer ✔✔-Segmentation
-Accommodate interruption
-disallows tight linear development of story
Technological change affects flow - correct answer ✔✔-DVR/TiVO, streaming, remote control,
ability to channel surf
-Flow is disrupted and has to accommodate
Liveness - correct answer ✔✔Sense that everything is instantaneous
