CTVA 475 Exam #1 Questions well
answered (latest update)
What is a rating? - correct answer ✔✔The Percentage of people who are viewing a television
program.
A 12 Rating in the Los Angeles DMA represents the same amount of people or households as a
12 rating in Bakersfield DMA - correct answer ✔✔False
What does the Nielsen acronym DMA stand for? - correct answer ✔✔NONE OF THESE
(Designated Market Area)
A Nielsen DMA is a combination of counties based on the historical television viewing patterns. -
correct answer ✔✔TRUE
The primary method to collect newspaper circulation information is the one week diary. -
correct answer ✔✔FALSE
Which of the following is not a major television sweep? - correct answer ✔✔A. February
B. May
C. September
D. "OCTOBER"
A 20 share in daytime illustrates same number of people watching as 20 share in primetime -
correct answer ✔✔FALSE
Television viewing levels are highest at: - correct answer ✔✔9pm
answered (latest update)
What is a rating? - correct answer ✔✔The Percentage of people who are viewing a television
program.
A 12 Rating in the Los Angeles DMA represents the same amount of people or households as a
12 rating in Bakersfield DMA - correct answer ✔✔False
What does the Nielsen acronym DMA stand for? - correct answer ✔✔NONE OF THESE
(Designated Market Area)
A Nielsen DMA is a combination of counties based on the historical television viewing patterns. -
correct answer ✔✔TRUE
The primary method to collect newspaper circulation information is the one week diary. -
correct answer ✔✔FALSE
Which of the following is not a major television sweep? - correct answer ✔✔A. February
B. May
C. September
D. "OCTOBER"
A 20 share in daytime illustrates same number of people watching as 20 share in primetime -
correct answer ✔✔FALSE
Television viewing levels are highest at: - correct answer ✔✔9pm
