CTVA 475 FINAL EXAM questions and
answers passed
Arbitron - correct answer ✔✔primarily a local market radio audience research company. The
company previously measured local television audiences but stopped producing local television
ratings in 1993. Their last television-rating book was published for the November 1993 survey.
Audience flow (retention) - correct answer ✔✔Audience flow refers to the overall analysis of
where a specific program's audience originates from and/or goes to after the program.
o Audit bureau of circulation (ABC) - correct answer ✔✔Collects newspaper and magazine
circulation information based on industry supplied circulation data.
o Average (don't screw up rounding) - correct answer ✔✔the average of a series of numbers is
calculating by adding all numbers in the series and then dividing by the total number of items in
the series. Zero values must be included in the calculation.
o Average minute rating - correct answer ✔✔Nielsen method for calculating average ratings in
their national or NTI sample. The ratings for each minute the program is on are averaged to
calculate the program average rating.
o Average quarter-hour ratings - correct answer ✔✔Nielsen method for calculating average
ratings in their local or NSI samples. See five-minute rule definition.
o Competitive media reporting (CMR) - correct answer ✔✔Company specializing in providing
competitive television spending levels for all television advertisers in selected local markets.
Newspaper and radio advertising expenditure data are also available.
, o Content research - correct answer ✔✔provides a side-by-side comparison of the format of
your newscast versus your primary competition.
o Copyright - correct answer ✔✔You must ensure that you have obtained the proper rights to
use all information contained in your presentations. This includes Nielsen audience research
data, press quotes, and photographs.
o Cost-per-point (CPP) - correct answer ✔✔Illustrates the relative cost of a program versus the
rating delivered. Cost-Per-Point of a schedule is calculated by dividing the total cost of the
schedule by the Gross Rating Points (GRP's).
o Cost-per-thousand (CPM) - correct answer ✔✔Illustrates the relative cost of a program versus
the audience delivered. Cost-Per-Thousand of a schedule is calculated by dividing the total cost
of the schedule by the total impressions in thousands (000). CPM facilitates cross market and
cross media comparisons.
o County - correct answer ✔✔The basic geographic building block used in the creation of the
Nielsen Designated Market Area's (DMAs). Nielsen does make some exceptions utilizing their
"split county" rule.
o Designated market area (DMA) - correct answer ✔✔The area most frequently used by local
television stations. The DMA is a Nielsen derived area consisting of a county grouping based on
historical television viewing patterns. Every county in the United States is assigned to only one
Nielsen DMA based on the preponderance of television viewing in that county.
o Dial research - correct answer ✔✔Participants use an electronic dial to indicate the level of
like or dislike of a program they are watching. Usually conducted in a focus group environment.
o Diaries - correct answer ✔✔Nielsen's and Arbitron's primary method for collect television
viewing and radio listening, respectively, from smaller markets. While more advanced methods
are available, diaries still provide a cost-effective way to capture television viewing and radio
listening.
answers passed
Arbitron - correct answer ✔✔primarily a local market radio audience research company. The
company previously measured local television audiences but stopped producing local television
ratings in 1993. Their last television-rating book was published for the November 1993 survey.
Audience flow (retention) - correct answer ✔✔Audience flow refers to the overall analysis of
where a specific program's audience originates from and/or goes to after the program.
o Audit bureau of circulation (ABC) - correct answer ✔✔Collects newspaper and magazine
circulation information based on industry supplied circulation data.
o Average (don't screw up rounding) - correct answer ✔✔the average of a series of numbers is
calculating by adding all numbers in the series and then dividing by the total number of items in
the series. Zero values must be included in the calculation.
o Average minute rating - correct answer ✔✔Nielsen method for calculating average ratings in
their national or NTI sample. The ratings for each minute the program is on are averaged to
calculate the program average rating.
o Average quarter-hour ratings - correct answer ✔✔Nielsen method for calculating average
ratings in their local or NSI samples. See five-minute rule definition.
o Competitive media reporting (CMR) - correct answer ✔✔Company specializing in providing
competitive television spending levels for all television advertisers in selected local markets.
Newspaper and radio advertising expenditure data are also available.
, o Content research - correct answer ✔✔provides a side-by-side comparison of the format of
your newscast versus your primary competition.
o Copyright - correct answer ✔✔You must ensure that you have obtained the proper rights to
use all information contained in your presentations. This includes Nielsen audience research
data, press quotes, and photographs.
o Cost-per-point (CPP) - correct answer ✔✔Illustrates the relative cost of a program versus the
rating delivered. Cost-Per-Point of a schedule is calculated by dividing the total cost of the
schedule by the Gross Rating Points (GRP's).
o Cost-per-thousand (CPM) - correct answer ✔✔Illustrates the relative cost of a program versus
the audience delivered. Cost-Per-Thousand of a schedule is calculated by dividing the total cost
of the schedule by the total impressions in thousands (000). CPM facilitates cross market and
cross media comparisons.
o County - correct answer ✔✔The basic geographic building block used in the creation of the
Nielsen Designated Market Area's (DMAs). Nielsen does make some exceptions utilizing their
"split county" rule.
o Designated market area (DMA) - correct answer ✔✔The area most frequently used by local
television stations. The DMA is a Nielsen derived area consisting of a county grouping based on
historical television viewing patterns. Every county in the United States is assigned to only one
Nielsen DMA based on the preponderance of television viewing in that county.
o Dial research - correct answer ✔✔Participants use an electronic dial to indicate the level of
like or dislike of a program they are watching. Usually conducted in a focus group environment.
o Diaries - correct answer ✔✔Nielsen's and Arbitron's primary method for collect television
viewing and radio listening, respectively, from smaller markets. While more advanced methods
are available, diaries still provide a cost-effective way to capture television viewing and radio
listening.
