CTVA 302 Final questions with verified
answers
Single Sponsor Programming - correct answer ✔✔- Single representation of a product in a show
- Product sponsorship
Ex. Phillip Morris Cigarettes
Event Commercials - correct answer ✔✔- Legitimizes advertising campaign as newsworthy and
as forms of entertainment in and of themselves
- Example: Mac commercial; alien, futuristic
- Freedom from conformity
- Got milk original commercial: Milk is wet, milk is a staple you always want in your fridge cause
you never know when you might need it
Commodity Fetishism - correct answer ✔✔Products that are advertised a certain way (brand
image) in order to increase their value
- Jeep Wrangler: tied to narrative/ brand identity of Jurassic World
Use- Value - correct answer ✔✔Use-value: usefulness of an object
Exchange- Value - correct answer ✔✔Exchange-value: how much an object is worth in the
marketplace
Writer- producer or "Hyphenate" - correct answer ✔✔Television Pioneer
, Syndiation - correct answer ✔✔Selling the right to broadcast a television or radio program to
independent stations, syndication has enabled the modern system of 24/7 broadcasting by
providing producers of content with a consistent revenue stream, and stations with enough
programming to satisfy their eager audiences.
Product Placement - correct answer ✔✔-Has to be realistic
- As art, devote to creative expression
- As business, devote to profit
Product Integration - correct answer ✔✔Made it seem as if it was a real thing
- White Collar car scene
Medium - correct answer ✔✔An outlet used to transmit information or data
Intertextuality - correct answer ✔✔The relationship between texts
Role of parody in intertextuality (So much tv exists in the space between reality and parody)
Diegesis - correct answer ✔✔Narrative world of a text
Paratext - correct answer ✔✔the supplementary texts of a program
- Advertisements for that program
- Extra footage, behind the scenes, etc.
- Commercial for Jeep, also serves as an advertisement for Jurassic World
Interstitial - correct answer ✔✔Little mini- storylines to stop people from DVRing
answers
Single Sponsor Programming - correct answer ✔✔- Single representation of a product in a show
- Product sponsorship
Ex. Phillip Morris Cigarettes
Event Commercials - correct answer ✔✔- Legitimizes advertising campaign as newsworthy and
as forms of entertainment in and of themselves
- Example: Mac commercial; alien, futuristic
- Freedom from conformity
- Got milk original commercial: Milk is wet, milk is a staple you always want in your fridge cause
you never know when you might need it
Commodity Fetishism - correct answer ✔✔Products that are advertised a certain way (brand
image) in order to increase their value
- Jeep Wrangler: tied to narrative/ brand identity of Jurassic World
Use- Value - correct answer ✔✔Use-value: usefulness of an object
Exchange- Value - correct answer ✔✔Exchange-value: how much an object is worth in the
marketplace
Writer- producer or "Hyphenate" - correct answer ✔✔Television Pioneer
, Syndiation - correct answer ✔✔Selling the right to broadcast a television or radio program to
independent stations, syndication has enabled the modern system of 24/7 broadcasting by
providing producers of content with a consistent revenue stream, and stations with enough
programming to satisfy their eager audiences.
Product Placement - correct answer ✔✔-Has to be realistic
- As art, devote to creative expression
- As business, devote to profit
Product Integration - correct answer ✔✔Made it seem as if it was a real thing
- White Collar car scene
Medium - correct answer ✔✔An outlet used to transmit information or data
Intertextuality - correct answer ✔✔The relationship between texts
Role of parody in intertextuality (So much tv exists in the space between reality and parody)
Diegesis - correct answer ✔✔Narrative world of a text
Paratext - correct answer ✔✔the supplementary texts of a program
- Advertisements for that program
- Extra footage, behind the scenes, etc.
- Commercial for Jeep, also serves as an advertisement for Jurassic World
Interstitial - correct answer ✔✔Little mini- storylines to stop people from DVRing
