CTVA 341 FINAL questions and
answers 100% passed
What are the call letters of the CW affiliate in LA? - correct answer ✔✔KTLA
Which television stations does CBS own in LA? - correct answer ✔✔KCBS and KCAL
An instance where two stations in the same designated market area are owned by the same
party is referred to as a - correct answer ✔✔Duopoly
What are the two main sources of revenue for a Broadcast Network? - correct answer
✔✔advertising
retransmission fees
Prime Access - correct answer ✔✔7pm-8pm
Day Time - correct answer ✔✔9am-4pm
Early Fringe - correct answer ✔✔4pm-7pm
In order to calculate the Household share for a program you need to know the total number of
Households in the viewing Universe (T/F) - correct answer ✔✔false
An affiliate is a broadcasting term used to identify a television station that is not owned by a
network but has a contract to air a network's programming (T/F) - correct answer ✔✔true
,Which is true?
a. Broadcast networks would prefer to own the scripted series on their air
b. Broadcast networks would prefer to license the scripted series they air from outside
companies - correct answer ✔✔a. broadcast networks would prefer to own the scripted series
on their air
According to the panelists which is a bigger problem for broadcast networks?
a. Too many commercials
b. Too much competition for viewers - correct answer ✔✔b. too much competition for viewers
According to the panelists broadcast networks would not be a good business without counting
how much profit their sister studios earn by monetizing the series they own (T/F) - correct
answer ✔✔true
Cable sports channels would prefer to be excluded from skinny bundles (T/F) - correct answer
✔✔false
Which of the following is an MVPD?
a. Nielson
b. Discovery
c. Turner
d. All of them
e. None of them - correct answer ✔✔e. none of them
Basic cable networks are paid by the MVPDs a fee for every household that
a. watches at least once a week
b. watches at least once a month
c. the network is available in - correct answer ✔✔c. the network is available in
, All networks distributed by MVPDs are regulated by the FCC (T/F) - correct answer ✔✔false
Which of the following have dual revenue streams?
a. TNT
b. ESPN
c. BET
d. SyFy
e. All of them
f. None of them - correct answer ✔✔f. none of them
Basic Cable Networks and Broadcast TV Networks are both required to air commercials (T/F) -
correct answer ✔✔false
In the earliest days of cable TV USA Network added what type of programming to bolster its
subscription rate?
a. Comedy
b. Movies
c. Sports
d. Kids - correct answer ✔✔c. sports
Cable networks corporate owner for
Comedy Central - correct answer ✔✔Viacom
Cable networks corporate owner for
TBS - correct answer ✔✔AT&T
answers 100% passed
What are the call letters of the CW affiliate in LA? - correct answer ✔✔KTLA
Which television stations does CBS own in LA? - correct answer ✔✔KCBS and KCAL
An instance where two stations in the same designated market area are owned by the same
party is referred to as a - correct answer ✔✔Duopoly
What are the two main sources of revenue for a Broadcast Network? - correct answer
✔✔advertising
retransmission fees
Prime Access - correct answer ✔✔7pm-8pm
Day Time - correct answer ✔✔9am-4pm
Early Fringe - correct answer ✔✔4pm-7pm
In order to calculate the Household share for a program you need to know the total number of
Households in the viewing Universe (T/F) - correct answer ✔✔false
An affiliate is a broadcasting term used to identify a television station that is not owned by a
network but has a contract to air a network's programming (T/F) - correct answer ✔✔true
,Which is true?
a. Broadcast networks would prefer to own the scripted series on their air
b. Broadcast networks would prefer to license the scripted series they air from outside
companies - correct answer ✔✔a. broadcast networks would prefer to own the scripted series
on their air
According to the panelists which is a bigger problem for broadcast networks?
a. Too many commercials
b. Too much competition for viewers - correct answer ✔✔b. too much competition for viewers
According to the panelists broadcast networks would not be a good business without counting
how much profit their sister studios earn by monetizing the series they own (T/F) - correct
answer ✔✔true
Cable sports channels would prefer to be excluded from skinny bundles (T/F) - correct answer
✔✔false
Which of the following is an MVPD?
a. Nielson
b. Discovery
c. Turner
d. All of them
e. None of them - correct answer ✔✔e. none of them
Basic cable networks are paid by the MVPDs a fee for every household that
a. watches at least once a week
b. watches at least once a month
c. the network is available in - correct answer ✔✔c. the network is available in
, All networks distributed by MVPDs are regulated by the FCC (T/F) - correct answer ✔✔false
Which of the following have dual revenue streams?
a. TNT
b. ESPN
c. BET
d. SyFy
e. All of them
f. None of them - correct answer ✔✔f. none of them
Basic Cable Networks and Broadcast TV Networks are both required to air commercials (T/F) -
correct answer ✔✔false
In the earliest days of cable TV USA Network added what type of programming to bolster its
subscription rate?
a. Comedy
b. Movies
c. Sports
d. Kids - correct answer ✔✔c. sports
Cable networks corporate owner for
Comedy Central - correct answer ✔✔Viacom
Cable networks corporate owner for
TBS - correct answer ✔✔AT&T
