Module 1 - MKTG 6822 QUESTIONS WITH ANSWERS

Module 1 - MKTG 6822 QUESTIONS WITH \| \| \| \| \| \| \|




ANSWERS

What does SBU stand for?
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A. Strategic Business Unit
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B. Subsidiary Business Unit
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C. Small Business Unit
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D. Sales Business Unit - CORRECT ANSWERS ✔✔A
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What is an SBU (Strategic Business Unit)?
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A. A subsidiary of a large conglomerate or corporation used to
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hide earnings from taxation
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B. A subsidiary of a large conglomerate or corporation created to
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merge with another organization for takeover purposes
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C. A subsidiary of a large conglomerate or corporation used to
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drive competition and raise competitor prices
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D. A subsidiary of a large conglomerate or corporation focused
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on a specific market place - CORRECT ANSWERS ✔✔D
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What does CX stand for?
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A. Client Exchange
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, B. Customer Experience
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C. Customer Exchange
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D. Client Experience - CORRECT ANSWERS ✔✔B
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Segmentation involves what 2 key actions? \| \| \| \| \|




1 - Understanding how customers interact with competitors
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products
2 - Focusing on target segment for value generation
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3 - Understanding the relevant customers a business serves
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4 - Creating value based on demographic characteristics
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A. 1 & 2
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B. 2 & 3
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C. 1 & 4
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D. 3 & 4 - CORRECT ANSWERS ✔✔B
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What is marketing? \| \|




A. Processes for creating, communicating, delivering, &
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exchanging offerings that have value for customers
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B. The ways in which business builds, manage, and measures
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effectiveness of demand chain \| \| \|




C. The process of getting the attention of the right people
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interested in and purchasing company's product
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