UCF MAR 3023 Exam 2 Review (Study Guide Quizzes) QUESTIONS WITH ANSWERS

UCF MAR 3023 Exam 2 Review (Study
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Guide/ Quizzes) QUESTIONS WITH\| \| \| \|




ANSWERS

Consumer Decision Process - CORRECT ANSWERS ✔✔Need
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Recognition, Information Search, Alternative Search, Alternative
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Evaluation, Purchase, Post-Purchase \| \|




Need Recognition - CORRECT ANSWERS ✔✔The beginning of the
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consumer decision process; occurs when consumers recognize
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they have an unsatisfied need and want to go from their actual,
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needy state to a different, desired state.
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Functional Needs - CORRECT ANSWERS ✔✔Pertain to the
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performance of a product or service. \| \| \| \| \|




Psychological Needs - CORRECT ANSWERS ✔✔Pertain to the \| \| \| \| \| \| \| \|


personal gratification consumers associate with a product or
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service.


Search for Information - CORRECT ANSWERS ✔✔The second
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step, after a consumer recognizes a need, is to search for
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information about the various options that exist to satisfy that
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need.

, Internal Search for Information - CORRECT ANSWERS ✔✔Occurs
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when the buyer examines his or her own memory and
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knowledge about the product or service, gathered through past
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experiences.


External Search for Information - CORRECT ANSWERS ✔✔Occurs
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when the buyer seeks information outside his or her personal
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knowledge base to help make the buying decision.
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Evaluation of Alternatives - CORRECT ANSWERS ✔✔Once a
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consumer has recognized a problem and explored the possible
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options, he or she must sift through the choices available and
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evaluate the alternatives. Alternative evaluation often occurs
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while the consumer is engaged in the process of information
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search.


Purchase and Consumption - CORRECT ANSWERS ✔✔After
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evaluating the alternatives, customers are ready to buy.
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However, they don't always patronize the store or purchase the
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brand or item on which they had originally decided. It may not be
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available at the retail store, for example. Retailers therefore turn
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to the conversion rate to measure how well they have converted
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purchase intentions into purchases.
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Conversion Rates - CORRECT ANSWERS ✔✔Percentage of
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consumers who buy a product after viewing it.
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Post-purchase - CORRECT ANSWERS ✔✔The final step of the \| \| \| \| \| \| \| \| \|


consumer decision process is postpurchase behavior. Marketers
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