Marketing 3000 - Final Exam with correct \| \| \| \| \| \| \|
answers
Which of the following is associated with intensive distribution?
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A. Many electronic products found at Best Buy
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B. Routine decision making
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C. Balanced promotion (equal use of advertising, sales
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promotion and personal selling) \| \| \|
D. Limited decision making
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E. Expensive products - CORRECT ANSWERS ✔✔B. Routine
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decision making \|
According to the book, which of the following promotional tools
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has the advantage of offering immediate feedback?
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A. Publicity
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B. Sales promotion
\| \|
C. Advertising
\|
D. Personal selling
\| \|
E. Hot-air balloon promotion - CORRECT ANSWERS ✔✔D.
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Personal selling \|
Which of the following is most appropriate to use when the
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levels of product complexity and risk are extremely high?
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A. Pull strategy
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,B. Public relations
\| \|
C. Advertising
\|
D. Personal selling
\| \|
E. Sales promotion - CORRECT ANSWERS ✔✔D. Personal selling
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Suppose you created a new innovation, a lip balm that kept lips
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moist and protected far longer than anything on the market
\| \| \| \| \| \| \| \| \| \|
today. Relative to the competition, which of the marketing mix
\| \| \| \| \| \| \| \| \| \|
combinations would you choose to position your product as the \| \| \| \| \| \| \| \| \| \|
best lip balm?
\| \|
A. More selective distribution, less advertising, higher price
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B. More selective distribution, higher price, more advertising
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C. Lower price, less advertising, more selective distribution
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D. More advertising, higher price, more selective distribution
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E. Less advertising, more intensive distribution, higher price -
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CORRECT ANSWERS ✔✔D. More advertising, higher price, more
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selective distribution \|
According to the book, which of the following has a disadvantage
\| \| \| \| \| \| \| \| \| \| \|
that "it may be perceived as intruding"?
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A. Radio
\|
B. Direct mail
\| \|
C. Television
\|
D. Internet
\|
E. Outdoor - CORRECT ANSWERS ✔✔D. Internet
\| \| \| \| \| \|
, Promotion - CORRECT ANSWERS ✔✔-Defined as the coordination
\| \| \| \| \| \| \| \|
of all seller-initiated efforts to set up channels of information and
\| \| \| \| \| \| \| \| \| \| \|
persuasion to sell goods and services or to promote an idea.
\| \| \| \| \| \| \| \| \| \|
-Best viewed as the communication function of marketing.
\| \| \| \| \| \| \|
Promotional Mix - CORRECT ANSWERS ✔✔Consists of the basic \| \| \| \| \| \| \| \| \|
tools or elements that are used to accomplish an organization's
\| \| \| \| \| \| \| \| \| \|
communication objectives. \|
Advertising - CORRECT ANSWERS ✔✔Any paid form of non- \| \| \| \| \| \| \| \|
personal communication about an organization, product, service,
\| \| \| \| \| \| \|
or idea by an identified sponsor.
\| \| \| \| \|
Propaganda - CORRECT ANSWERS ✔✔Communication from an \| \| \| \| \| \| \|
unidentified sponsor. \|
Advantages of Advertising - CORRECT ANSWERS ✔✔- Cost- \| \| \| \| \| \| \|
effective way of communication, esp. with large audiences that
\| \| \| \| \| \| \| \| \|
are geographically dispersed.
\| \|
- Valuable tool for creating and maintaining brand equity.
\| \| \| \| \| \| \| \|
- Can be integrated with other promotional tools to help
\| \| \| \| \| \| \| \| \| \|
generate support from retailers and other trade members.
\| \| \| \| \| \| \|
- Provides an ability to control the message (what, when, and
\| \| \| \| \| \| \| \| \| \| \|
how something is said and where it is delivered).
\| \| \| \| \| \| \| \|
Disadvantages of Advertising - CORRECT ANSWERS ✔✔- Cost of \| \| \| \| \| \| \| \| \|
producing and placing ads, esp. TV commercials, can be very
\| \| \| \| \| \| \| \| \| \|
high.
answers
Which of the following is associated with intensive distribution?
\| \| \| \| \| \| \| \|
A. Many electronic products found at Best Buy
\| \| \| \| \| \| \|
B. Routine decision making
\| \| \|
C. Balanced promotion (equal use of advertising, sales
\| \| \| \| \| \| \| \|
promotion and personal selling) \| \| \|
D. Limited decision making
\| \| \|
E. Expensive products - CORRECT ANSWERS ✔✔B. Routine
\| \| \| \| \| \| \| \|
decision making \|
According to the book, which of the following promotional tools
\| \| \| \| \| \| \| \| \| \|
has the advantage of offering immediate feedback?
\| \| \| \| \| \|
A. Publicity
\|
B. Sales promotion
\| \|
C. Advertising
\|
D. Personal selling
\| \|
E. Hot-air balloon promotion - CORRECT ANSWERS ✔✔D.
\| \| \| \| \| \| \| \|
Personal selling \|
Which of the following is most appropriate to use when the
\| \| \| \| \| \| \| \| \| \| \|
levels of product complexity and risk are extremely high?
\| \| \| \| \| \| \| \|
A. Pull strategy
\| \|
,B. Public relations
\| \|
C. Advertising
\|
D. Personal selling
\| \|
E. Sales promotion - CORRECT ANSWERS ✔✔D. Personal selling
\| \| \| \| \| \| \| \|
Suppose you created a new innovation, a lip balm that kept lips
\| \| \| \| \| \| \| \| \| \| \| \|
moist and protected far longer than anything on the market
\| \| \| \| \| \| \| \| \| \|
today. Relative to the competition, which of the marketing mix
\| \| \| \| \| \| \| \| \| \|
combinations would you choose to position your product as the \| \| \| \| \| \| \| \| \| \|
best lip balm?
\| \|
A. More selective distribution, less advertising, higher price
\| \| \| \| \| \| \|
B. More selective distribution, higher price, more advertising
\| \| \| \| \| \| \|
C. Lower price, less advertising, more selective distribution
\| \| \| \| \| \| \|
D. More advertising, higher price, more selective distribution
\| \| \| \| \| \| \|
E. Less advertising, more intensive distribution, higher price -
\| \| \| \| \| \| \| \| \|
CORRECT ANSWERS ✔✔D. More advertising, higher price, more
\| \| \| \| \| \| \| \|
selective distribution \|
According to the book, which of the following has a disadvantage
\| \| \| \| \| \| \| \| \| \| \|
that "it may be perceived as intruding"?
\| \| \| \| \| \|
A. Radio
\|
B. Direct mail
\| \|
C. Television
\|
D. Internet
\|
E. Outdoor - CORRECT ANSWERS ✔✔D. Internet
\| \| \| \| \| \|
, Promotion - CORRECT ANSWERS ✔✔-Defined as the coordination
\| \| \| \| \| \| \| \|
of all seller-initiated efforts to set up channels of information and
\| \| \| \| \| \| \| \| \| \| \|
persuasion to sell goods and services or to promote an idea.
\| \| \| \| \| \| \| \| \| \|
-Best viewed as the communication function of marketing.
\| \| \| \| \| \| \|
Promotional Mix - CORRECT ANSWERS ✔✔Consists of the basic \| \| \| \| \| \| \| \| \|
tools or elements that are used to accomplish an organization's
\| \| \| \| \| \| \| \| \| \|
communication objectives. \|
Advertising - CORRECT ANSWERS ✔✔Any paid form of non- \| \| \| \| \| \| \| \|
personal communication about an organization, product, service,
\| \| \| \| \| \| \|
or idea by an identified sponsor.
\| \| \| \| \|
Propaganda - CORRECT ANSWERS ✔✔Communication from an \| \| \| \| \| \| \|
unidentified sponsor. \|
Advantages of Advertising - CORRECT ANSWERS ✔✔- Cost- \| \| \| \| \| \| \|
effective way of communication, esp. with large audiences that
\| \| \| \| \| \| \| \| \|
are geographically dispersed.
\| \|
- Valuable tool for creating and maintaining brand equity.
\| \| \| \| \| \| \| \|
- Can be integrated with other promotional tools to help
\| \| \| \| \| \| \| \| \| \|
generate support from retailers and other trade members.
\| \| \| \| \| \| \|
- Provides an ability to control the message (what, when, and
\| \| \| \| \| \| \| \| \| \| \|
how something is said and where it is delivered).
\| \| \| \| \| \| \| \|
Disadvantages of Advertising - CORRECT ANSWERS ✔✔- Cost of \| \| \| \| \| \| \| \| \|
producing and placing ads, esp. TV commercials, can be very
\| \| \| \| \| \| \| \| \| \|
high.
