Marketing 3000 Exam 1 - Joel Poor – questions with answers.

Marketing 3000 Exam 1 - Joel Poor – \| \| \| \| \| \| \| \|




questions with answers \| \|




What is marketing? - CORRECT ANSWERS ✔✔the process of
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planning and executing the conception, pricing, promotion, and
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distribution of ideas, goods, and services in exchanges that
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satisfy individual and organizational objectives.
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What is the scope of marketing/to what situations can marketing
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be applied? - CORRECT ANSWERS ✔✔To make $$
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What is marketings first task? - CORRECT ANSWERS ✔✔Discover
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customer needs \|




What is marketings second task? - CORRECT ANSWERS
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✔✔Satisfying customer needs \| \|




What is the marketing mix/What are the four P's? - CORRECT
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ANSWERS ✔✔Product, Prices, Promotion, Place
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What are some benefit categories? - CORRECT ANSWERS
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✔✔Functional, Social, Personal, Experiential \| \| \|




What is a functional benefit and give an example of a product
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that has functional benefit? - CORRECT ANSWERS ✔✔can get
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something done with it, is a useful tool, ex: hammer, gas, car,
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, toothbrush, house. For Marketing 3000 the functional benefit is\| \| \| \| \| \| \| \| \|


the course credit you will receive, and the knowledge about
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marketing you will obtain \| \| \|




What is a social benefit and give an example of a product that
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has social benefit? - CORRECT ANSWERS ✔✔connects you to
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others or helps you be more acceptable in others eyes, ex: cell
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phone, facebook, bars, twitter, greeting cards, skype, colone, in
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Marketing 3000 the social benefit is that you could meet new
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friends in the class \| \| \|




What is an experiential benefit and what is an example of a
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product that had experiential benefits? - CORRECT ANSWERS
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✔✔it's about being there and in the moment, ex: football game,
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concert, golden girls, mascots, souveneirs, food, traveling,
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amusement parks, movies \| \|




What is a personal benefit and what is an example of a product
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that has personal benefits? - CORRECT ANSWERS ✔✔helps with
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self-esteem, feel better as a person, ex: exercise, mirror, make \| \| \| \| \| \| \| \| \| \|


up, showers, massages, shopping, in marketing 3000 the
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personal benefit is you feel good about learning or doing well
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What are some examples of types of costs? - CORRECT ANSWERS
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✔✔Monetary, Temporal, Psychologicaal, Behavioral
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What is a monetary cost? - CORRECT ANSWERS ✔✔what you pay,
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example: tuition
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