Marketing 3000 Exam 2 questions with correct answers

Marketing 3000 Exam 2 questions with \| \| \| \| \| \|




correct answers \|




4 factors that influence the consumer buying process - CORRECT
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ANSWERS ✔✔social, cultural, personal, psychological\| \| \| \|




3 types of Social factors contributing different consumer buying
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behavior - CORRECT ANSWERS ✔✔family, reference groups, roles
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and status \|




3 types of Cultural factors contributing different consumer
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buying behavior - CORRECT ANSWERS ✔✔cultures, subcultures,
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social class \|




4 types of Personal factors contributing different consumer
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buying behavior - CORRECT ANSWERS ✔✔age and life-cycle
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stage, occupation, economic situation, personality
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5 types of Psychological factors contributing different consumer
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buying behavior - CORRECT ANSWERS ✔✔motivation,
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perception, learning, beliefs, attitudes \| \| \|




Stages of the consumer buying process:
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(5) - CORRECT ANSWERS ✔✔need/problem recognition (1)
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^
information search (2) \| \|

, ^
alternative evaluation (3) \| \|




^
purchase decision (4) \| \|




^
postpurchase behavior (5) \| \|




Most frequently used marketing mix stimulus - CORRECT
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ANSWERS ✔✔promotion \|




primary/innate needs; biogenic needs - CORRECT ANSWERS \| \| \| \| \| \| \|


✔✔food, water, shelter, comfort, safety, sex, sleep. Physiological
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needs.


secondary/acquired needs - CORRECT ANSWERS ✔✔(learned \| \| \| \| \| \|


needs)
power, affiliation, achievement. Needs that are learned in
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response to one's culture or environment. Psychogenic needs.
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A Trio of Needs - CORRECT ANSWERS ✔✔power: individual's
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desire to control environment
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affiliation: need for friendship, acceptance, belonging
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achievement: need for personal accomplishment, closely related
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to egoistic and self-actualization needs
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Maslow's Hierarchy of Needs - CORRECT ANSWERS ✔✔same
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thing as trio of needs basically
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