Marketing 3000 Exam 3 Practice questions with answers

Marketing 3000 Exam 3 Practice questions \| \| \| \| \| \|




with answers \|




Which of the following promotional tools often suffers the
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disadvantage of not help establishing or reinforcing brand image?
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-publicity
-advertising
-public relations \|




-sales promotion \|




-personal selling - CORRECT ANSWERS ✔✔sales promotion
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For salespeople designing a customized solution for customers,
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which of the following is correct? - CORRECT ANSWERS ✔✔The
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salesperson should start with her/his firm's unique strengths
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According to the text, one of the biggest advantages to using
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social media for building relationships with B2C consumers is
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which of the following? - CORRECT ANSWERS ✔✔low cost
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What are the two goals of viral marketing for consumers
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according to the book? - CORRECT ANSWERS ✔✔to take action
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and forward the message
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, Which of the following is a correct statement according to
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the "teaching" sales pitch? - CORRECT ANSWERS ✔✔to
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successfully teach you customers, you have to challenge their
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assumptions


Which of the following is a growing woldwide trend?
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-omni-channel distribution \|




-psychological discounting \|




-discriminatory pricing \|




-use of cash discounts
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-none of the above - CORRECT ANSWERS ✔✔omni-channel
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distribution


Which of the following promotional tools has the advantage of
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appealing to price-sensitive customers?
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-sales promotion
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-personal selling \|




-advertising
-publicity
-lobbying - CORRECT ANSWERS ✔✔sales promotion
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Which of the following is a function of channel members?
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-sorting
-storing