HUBSPOT INBOUND CERTIFICATION
PRACTICE EXAM 2025 QUESTIONS AND
ANSWERS
What is the buyer's journey?
-It's the process that someone goes through after they've made a purchase.
-It's the process our buyer goes through when learning about your brand.
-It's the active research process someone goes through leading up to a purchase.
-It's the inbound methodology, but from the buyer's perspective. - ANS It's the active
research process someone goes through leading up to a purchase.
If your content is focused on the different solutions to your buyer persona's problem, where
would that content fit into the buyer's journey?
-Awareness
-Consideration
-Decision
-All of the above - ANS Consideration
Which departments should be involved in creating content?
-All departments
-Just marketing
-Just marketing and sales
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,-All customer-facing departments - ANS All departments
True or false? Most buyers start researching potential solutions before they meet with a
salesperson. - ANS True
True or false? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona. - ANS True
Fill in the blank: Your __________ is your strongest acquisition lever.
-content library
-current customer base
-inbound tool stack
-sales-qualified leads - ANS current customer base
What does CRM stand for?
-Custom Rendering for Mobile
-Custom Relationship Modules
-Customer Relationship Management
-Customer Rotation Model - ANS Customer Relationship Management
What are the stages in the inbound methodology?
-Get Found, Convert, Analyze
-Attract, Engage, Close
-Attract, Engage, Delight
-Attract, Convert, Close, Delight - ANS Attract, Engage, Delight
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, True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the
role of services. - ANS False
When does the engage stage of the inbound methodology begin?
-The engage stage begins when a purchase occurs.
-The engage stage begins when a customer leaves you.
-The engage stage begins when a prospect or customer takes a desired action.
-The engage stage begins when a prospect or customer proposes you give them a discount. -
ANS The engage stage begins when a prospect or customer takes a desired action.
What is the purpose of the delight stage of the inbound methodology?
-To exceed expectations
-To provide an outstanding experience every time a prospect or customer interacts with your
company
-To go the extra step to ensure a prospect or customer accomplishes what they set out to do
-All of the above - ANS All of the above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
ANS False
Who is responsible for delighting prospects and customers?
-Services
-Marketing and Services
-Sales and Services
-Marketing, Sales, and Services - ANS Marketing, Sales, and Services
The inbound methodology is a circle. What does it represent?
3 Copyright ©2025 FYNDLAY ALL RIGHTS RESERVED.
PRACTICE EXAM 2025 QUESTIONS AND
ANSWERS
What is the buyer's journey?
-It's the process that someone goes through after they've made a purchase.
-It's the process our buyer goes through when learning about your brand.
-It's the active research process someone goes through leading up to a purchase.
-It's the inbound methodology, but from the buyer's perspective. - ANS It's the active
research process someone goes through leading up to a purchase.
If your content is focused on the different solutions to your buyer persona's problem, where
would that content fit into the buyer's journey?
-Awareness
-Consideration
-Decision
-All of the above - ANS Consideration
Which departments should be involved in creating content?
-All departments
-Just marketing
-Just marketing and sales
1 Copyright ©2025 FYNDLAY ALL RIGHTS RESERVED.
,-All customer-facing departments - ANS All departments
True or false? Most buyers start researching potential solutions before they meet with a
salesperson. - ANS True
True or false? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona. - ANS True
Fill in the blank: Your __________ is your strongest acquisition lever.
-content library
-current customer base
-inbound tool stack
-sales-qualified leads - ANS current customer base
What does CRM stand for?
-Custom Rendering for Mobile
-Custom Relationship Modules
-Customer Relationship Management
-Customer Rotation Model - ANS Customer Relationship Management
What are the stages in the inbound methodology?
-Get Found, Convert, Analyze
-Attract, Engage, Close
-Attract, Engage, Delight
-Attract, Convert, Close, Delight - ANS Attract, Engage, Delight
2 Copyright ©2025 FYNDLAY ALL RIGHTS RESERVED.
, True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the
role of services. - ANS False
When does the engage stage of the inbound methodology begin?
-The engage stage begins when a purchase occurs.
-The engage stage begins when a customer leaves you.
-The engage stage begins when a prospect or customer takes a desired action.
-The engage stage begins when a prospect or customer proposes you give them a discount. -
ANS The engage stage begins when a prospect or customer takes a desired action.
What is the purpose of the delight stage of the inbound methodology?
-To exceed expectations
-To provide an outstanding experience every time a prospect or customer interacts with your
company
-To go the extra step to ensure a prospect or customer accomplishes what they set out to do
-All of the above - ANS All of the above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
ANS False
Who is responsible for delighting prospects and customers?
-Services
-Marketing and Services
-Sales and Services
-Marketing, Sales, and Services - ANS Marketing, Sales, and Services
The inbound methodology is a circle. What does it represent?
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