COMM 325 - Persuasion – Lueck |! |! |! |! |! |!
Exam with accurate detailed |! |! |! |!
solutions
All of the following are ways contemporary persuasion differs from the
|! |! |! |! |! |! |! |! |! |! |!
persuasion of the past, EXCEPT: |! |! |! |! |!
Purpose of persuasion |! |!
Number of messages |! |!
Digitization
Subtlety - Correct answer ✔Purpose of persuasion
|! |! |! |! |! |!
There are multiple components to the definition of persuasion that is given
|! |! |! |! |! |! |! |! |! |! |! |!
by the author. Please select ALL of the components that apply to the
|! |! |! |! |! |! |! |! |! |! |! |! |!
definition. - Correct answer ✔Involves an attempt to influence.
|! |! |! |! |! |! |! |!
People persuade themselves.
|! |! |!
Requires free choice. |! |!
A symbolic process.
|! |!
Involves the transmission of a message.
|! |! |! |! |!
Persuasion is: - Correct answer ✔Both moral and ethical AND immoral and
|! |! |! |! |! |! |! |! |! |! |! |!
unethical
,Animal persuasion does NOT differ from human persuasion. - Correct
|! |! |! |! |! |! |! |! |! |!
answer ✔False |!
_________________ is a persuasion technique that occurs when a |! |! |! |! |! |! |! |! |!
communicator hides his or her true persuasive goals, hoping to mislead the |! |! |! |! |! |! |! |! |! |! |! |!
recipient by delivering an overt message that disguises its true intent -
|! |! |! |! |! |! |! |! |! |! |! |!
Correct answer ✔Manipulation |! |!
The Nazi Regime in Germany, the Chinese Communists during the Chinese
|! |! |! |! |! |! |! |! |! |! |!
Revolution, and the North Korean government are all examples of instances
|! |! |! |! |! |! |! |! |! |! |!
of the use of: - Correct answer ✔Propaganda
|! |! |! |! |! |! |!
Persuasion started with the ancient Greeks. - Correct answer ✔True
|! |! |! |! |! |! |! |! |!
Coercion occurs when someone... |! |! |!
a.
delivers a believable threat of significant physical or emotional harm
|! |! |! |! |! |! |! |! |!
b. |!
occurs in an atmosphere of free choice
|! |! |! |! |! |!
c.
tries to get a person to act contrary to their preferences - Correct answer ✔A
|! |! |! |! |! |! |! |! |! |! |! |! |! |! |!
& C Only
|! |!
The Dove commercial you watched this week is a good example of how fast
|! |! |! |! |! |! |! |! |! |! |! |! |! |!
persuasion has become. - Correct answer ✔False |! |! |! |! |! |!
, Why do we refer to persuasion as "symbolic process"? - Correct answer
|! |! |! |! |! |! |! |! |! |! |! |!
✔because persuasion often connects a symbol to a product/idea/behavior and
|! |! |! |! |! |! |! |! |!
that connection is arbitrary
|! |! |! |!
Say we take a deontological approach to evaluating the Dove commercial you
|! |! |! |! |! |! |! |! |! |! |! |!
watched this week. What conclusion would we draw? - Correct answer ✔It is
|! |! |! |! |! |! |! |! |! |! |! |! |!
NOT a good/ethical ad because the primary intent remains - Dove wants to
|! |! |! |! |! |! |! |! |! |! |! |! |!
sell Dove produts
|! |!
Who would say something like, "the main purpose of rhetoric is to persuade
|! |! |! |! |! |! |! |! |! |! |! |! |!
the crowds, not to discover the truth." - Correct answer ✔The Sophists
|! |! |! |! |! |! |! |! |! |! |!
Normative theories of persuasion and ethics (e.g., utilitarianism, deontology)
|! |! |! |! |! |! |! |! |!
describe and explain the world as it is, whereas social scientific theories adopt
|! |! |! |! |! |! |! |! |! |! |! |!
a prescriptive (i.e., how the world should be) approach. - Correct answer
|! |! |! |! |! |! |! |! |! |! |! |! |!
✔False
Imagine you are a team leader who is trying to regain ethos by delivering a
|! |! |! |! |! |! |! |! |! |! |! |! |! |! |!
speech to your team members. According to Aristotle's understanding of
|! |! |! |! |! |! |! |! |! |!
ethos, what persuasive tactics would you employ? - Correct answer
|! |! |! |! |! |! |! |! |! |!
✔Communicate that I'm a good and ethical person who has my team |! |! |! |! |! |! |! |! |! |! |! |!
members' best |!
interest at heart. |! |!
Exam with accurate detailed |! |! |! |!
solutions
All of the following are ways contemporary persuasion differs from the
|! |! |! |! |! |! |! |! |! |! |!
persuasion of the past, EXCEPT: |! |! |! |! |!
Purpose of persuasion |! |!
Number of messages |! |!
Digitization
Subtlety - Correct answer ✔Purpose of persuasion
|! |! |! |! |! |!
There are multiple components to the definition of persuasion that is given
|! |! |! |! |! |! |! |! |! |! |! |!
by the author. Please select ALL of the components that apply to the
|! |! |! |! |! |! |! |! |! |! |! |! |!
definition. - Correct answer ✔Involves an attempt to influence.
|! |! |! |! |! |! |! |!
People persuade themselves.
|! |! |!
Requires free choice. |! |!
A symbolic process.
|! |!
Involves the transmission of a message.
|! |! |! |! |!
Persuasion is: - Correct answer ✔Both moral and ethical AND immoral and
|! |! |! |! |! |! |! |! |! |! |! |!
unethical
,Animal persuasion does NOT differ from human persuasion. - Correct
|! |! |! |! |! |! |! |! |! |!
answer ✔False |!
_________________ is a persuasion technique that occurs when a |! |! |! |! |! |! |! |! |!
communicator hides his or her true persuasive goals, hoping to mislead the |! |! |! |! |! |! |! |! |! |! |! |!
recipient by delivering an overt message that disguises its true intent -
|! |! |! |! |! |! |! |! |! |! |! |!
Correct answer ✔Manipulation |! |!
The Nazi Regime in Germany, the Chinese Communists during the Chinese
|! |! |! |! |! |! |! |! |! |! |!
Revolution, and the North Korean government are all examples of instances
|! |! |! |! |! |! |! |! |! |! |!
of the use of: - Correct answer ✔Propaganda
|! |! |! |! |! |! |!
Persuasion started with the ancient Greeks. - Correct answer ✔True
|! |! |! |! |! |! |! |! |!
Coercion occurs when someone... |! |! |!
a.
delivers a believable threat of significant physical or emotional harm
|! |! |! |! |! |! |! |! |!
b. |!
occurs in an atmosphere of free choice
|! |! |! |! |! |!
c.
tries to get a person to act contrary to their preferences - Correct answer ✔A
|! |! |! |! |! |! |! |! |! |! |! |! |! |! |!
& C Only
|! |!
The Dove commercial you watched this week is a good example of how fast
|! |! |! |! |! |! |! |! |! |! |! |! |! |!
persuasion has become. - Correct answer ✔False |! |! |! |! |! |!
, Why do we refer to persuasion as "symbolic process"? - Correct answer
|! |! |! |! |! |! |! |! |! |! |! |!
✔because persuasion often connects a symbol to a product/idea/behavior and
|! |! |! |! |! |! |! |! |!
that connection is arbitrary
|! |! |! |!
Say we take a deontological approach to evaluating the Dove commercial you
|! |! |! |! |! |! |! |! |! |! |! |!
watched this week. What conclusion would we draw? - Correct answer ✔It is
|! |! |! |! |! |! |! |! |! |! |! |! |!
NOT a good/ethical ad because the primary intent remains - Dove wants to
|! |! |! |! |! |! |! |! |! |! |! |! |!
sell Dove produts
|! |!
Who would say something like, "the main purpose of rhetoric is to persuade
|! |! |! |! |! |! |! |! |! |! |! |! |!
the crowds, not to discover the truth." - Correct answer ✔The Sophists
|! |! |! |! |! |! |! |! |! |! |!
Normative theories of persuasion and ethics (e.g., utilitarianism, deontology)
|! |! |! |! |! |! |! |! |!
describe and explain the world as it is, whereas social scientific theories adopt
|! |! |! |! |! |! |! |! |! |! |! |!
a prescriptive (i.e., how the world should be) approach. - Correct answer
|! |! |! |! |! |! |! |! |! |! |! |! |!
✔False
Imagine you are a team leader who is trying to regain ethos by delivering a
|! |! |! |! |! |! |! |! |! |! |! |! |! |! |!
speech to your team members. According to Aristotle's understanding of
|! |! |! |! |! |! |! |! |! |!
ethos, what persuasive tactics would you employ? - Correct answer
|! |! |! |! |! |! |! |! |! |!
✔Communicate that I'm a good and ethical person who has my team |! |! |! |! |! |! |! |! |! |! |! |!
members' best |!
interest at heart. |! |!
