ISA 235 Exam #1 (Chapters 1-4) questions with
verified answers
3 challenges with Business 2.0 Ans✓✓✓ 1. violations of
copyright/plagiarism
2. information vandalism
3. technology dependence
4 Core Drivers of the Information Age Ans✓✓✓ -Data
-Information
-Business Intelligence
-Knowledge
acceptable use policy (AUP) Ans✓✓✓ a policy that a user must agree
to follow to be provided access to corporate email, information systems,
and the internet
accounting Ans✓✓✓ records, measures, and reports monetary
transactions
accounting data types Ans✓✓✓ -transactional data
-purchasing data
-payroll data
-tax data
,adware Ans✓✓✓ software, while purporting to serve some useful
function and often fulfilling that function, also allows internet
advertisers to display advertisements without the consent of the
computer user
adwords Ans✓✓✓ keywords that advertisers pay for and appears as
sponsored links on Google
analytics Ans✓✓✓ science of fact-based decision making
anti-spam policy Ans✓✓✓ states that email users will not send
unsolicited emails (or spam)
Applet Ans✓✓✓ program runs within another app
application programming interface Ans✓✓✓ set of routines for building
software applications
associate/affiliate program Ans✓✓✓ customer visits website and clicks
on link to another merchant's site
asynchronous communication Ans✓✓✓ response doesn't occur at same
time
ex. email
,B2B Ans✓✓✓ businesses buying/selling to each other over Internet
B2C Ans✓✓✓ sells directly to consumers online
backdoor programs Ans✓✓✓ opens a way into the network for future
attacks
banner ad Ans✓✓✓ box running across screen to advertise
products/services of another ebusiness
behavioral analytics Ans✓✓✓ uses data about people's behaviors to
understand intent and predict future actions
big data Ans✓✓✓ collection of large, complex data sets that cannot be
analyzed using traditional database methods and tools
-includes both structured and unstructured data
black-hat hackers Ans✓✓✓ break into other people's computer systems
and may just look around or may steal and destroy information
bring your own device (BYOD) policy Ans✓✓✓ allows employees to
use their personal mobile devices and computers to access enterprise
data and applications
broad market and high cost Ans✓✓✓ Neiman Marcus
, broad market and low cost Ans✓✓✓ Walmart
business intelligence Ans✓✓✓ information collected from multiple
sources such as suppliers, customers, competitors, partners, and
industries that analyzes patterns, trends, and relationships for strategic
decision making
business model Ans✓✓✓ details how company creates, delivers, and
generates revenue
business process Ans✓✓✓ standardized set of activities that accomplish
a specific task
business strategy Ans✓✓✓ leadership plan that achieves a specific set
of goals or objectives
Examples:
-increasing sales
-decreasing costs
-entering new markets
-developing new products or services
buyer power Ans✓✓✓ power of customers to drive down prices
C2B Ans✓✓✓ consumer sells product/service
verified answers
3 challenges with Business 2.0 Ans✓✓✓ 1. violations of
copyright/plagiarism
2. information vandalism
3. technology dependence
4 Core Drivers of the Information Age Ans✓✓✓ -Data
-Information
-Business Intelligence
-Knowledge
acceptable use policy (AUP) Ans✓✓✓ a policy that a user must agree
to follow to be provided access to corporate email, information systems,
and the internet
accounting Ans✓✓✓ records, measures, and reports monetary
transactions
accounting data types Ans✓✓✓ -transactional data
-purchasing data
-payroll data
-tax data
,adware Ans✓✓✓ software, while purporting to serve some useful
function and often fulfilling that function, also allows internet
advertisers to display advertisements without the consent of the
computer user
adwords Ans✓✓✓ keywords that advertisers pay for and appears as
sponsored links on Google
analytics Ans✓✓✓ science of fact-based decision making
anti-spam policy Ans✓✓✓ states that email users will not send
unsolicited emails (or spam)
Applet Ans✓✓✓ program runs within another app
application programming interface Ans✓✓✓ set of routines for building
software applications
associate/affiliate program Ans✓✓✓ customer visits website and clicks
on link to another merchant's site
asynchronous communication Ans✓✓✓ response doesn't occur at same
time
ex. email
,B2B Ans✓✓✓ businesses buying/selling to each other over Internet
B2C Ans✓✓✓ sells directly to consumers online
backdoor programs Ans✓✓✓ opens a way into the network for future
attacks
banner ad Ans✓✓✓ box running across screen to advertise
products/services of another ebusiness
behavioral analytics Ans✓✓✓ uses data about people's behaviors to
understand intent and predict future actions
big data Ans✓✓✓ collection of large, complex data sets that cannot be
analyzed using traditional database methods and tools
-includes both structured and unstructured data
black-hat hackers Ans✓✓✓ break into other people's computer systems
and may just look around or may steal and destroy information
bring your own device (BYOD) policy Ans✓✓✓ allows employees to
use their personal mobile devices and computers to access enterprise
data and applications
broad market and high cost Ans✓✓✓ Neiman Marcus
, broad market and low cost Ans✓✓✓ Walmart
business intelligence Ans✓✓✓ information collected from multiple
sources such as suppliers, customers, competitors, partners, and
industries that analyzes patterns, trends, and relationships for strategic
decision making
business model Ans✓✓✓ details how company creates, delivers, and
generates revenue
business process Ans✓✓✓ standardized set of activities that accomplish
a specific task
business strategy Ans✓✓✓ leadership plan that achieves a specific set
of goals or objectives
Examples:
-increasing sales
-decreasing costs
-entering new markets
-developing new products or services
buyer power Ans✓✓✓ power of customers to drive down prices
C2B Ans✓✓✓ consumer sells product/service
