ADVERTISING EXAM #1 2025
QUESTIONS AND ANSWERS
E. Successful companies recognize that creating & delivering value to their customers is
extremely important - ANS According to the American Marketing Association's definition of
marketing, which of the following statements is true?
A. The focus of production companies is developing & sustaining relationships with their
customers
B. Though marketing plays an important role in developing relationships with customers, it does
not help maintaining them
C. Most marketers are seeking a one time exchange or transaction with their customers
D. By definition, a marketing transaction has to involve the exchange of money
E. Successful companies recognize that creating & delivering value to their customers is
extremely important
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,D. Mass media advertising - ANS Prior to the development of integrated marketing
communications, the promotional function in most companies was dominated by:
A. Publicity
B. Sales Promotion
C. Direct Marketing
D. Mass media advertising
E. Public relations
E. Integrated marketing communications - ANS CL Inc., a new firm, used mass media to gain
traction among customers. The company used sales promotions and public relations to achieve
the long-term targets and goals identified by the top management. It also opted for direct
marketing on a project to project basis. The assimilation of these various promotional tools is
commonly referred to as
A. Sales promotion activities
B. Search advertising
C. Mobile marketing
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, D. Omnichannel retailing
E. Integrated marketing communications
E. It calls for a "big picture" approach to promotional activities - ANS Which of the following
is true of integrated marketing communication?
A. It relies on mass media advertising
B. It is also typically referred to as mobile marketing
C. It segregates & highlights various independent promotional activities
D. It does not include sales promotion
E. It calls for a "big picture" approach to promotional activities
C. Micromarketing - ANS To respond to media fragmentation, marketers are increasing their
spending on:
A. Mass production
B. Television advertising
C. Micromarketing
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QUESTIONS AND ANSWERS
E. Successful companies recognize that creating & delivering value to their customers is
extremely important - ANS According to the American Marketing Association's definition of
marketing, which of the following statements is true?
A. The focus of production companies is developing & sustaining relationships with their
customers
B. Though marketing plays an important role in developing relationships with customers, it does
not help maintaining them
C. Most marketers are seeking a one time exchange or transaction with their customers
D. By definition, a marketing transaction has to involve the exchange of money
E. Successful companies recognize that creating & delivering value to their customers is
extremely important
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 1
,D. Mass media advertising - ANS Prior to the development of integrated marketing
communications, the promotional function in most companies was dominated by:
A. Publicity
B. Sales Promotion
C. Direct Marketing
D. Mass media advertising
E. Public relations
E. Integrated marketing communications - ANS CL Inc., a new firm, used mass media to gain
traction among customers. The company used sales promotions and public relations to achieve
the long-term targets and goals identified by the top management. It also opted for direct
marketing on a project to project basis. The assimilation of these various promotional tools is
commonly referred to as
A. Sales promotion activities
B. Search advertising
C. Mobile marketing
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 2
, D. Omnichannel retailing
E. Integrated marketing communications
E. It calls for a "big picture" approach to promotional activities - ANS Which of the following
is true of integrated marketing communication?
A. It relies on mass media advertising
B. It is also typically referred to as mobile marketing
C. It segregates & highlights various independent promotional activities
D. It does not include sales promotion
E. It calls for a "big picture" approach to promotional activities
C. Micromarketing - ANS To respond to media fragmentation, marketers are increasing their
spending on:
A. Mass production
B. Television advertising
C. Micromarketing
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 3
