COM3703 MEDIA
Unique assignment number: 756061
Portfolio Assignment 3
[COMPANY NAME]
[Company address]
, Contents
INTRODUCTION.....................................................................................................................................2
QUANTIATIVE CONTENT ANALYSIS........................................................................................................2
2.1 Research problem........................................................................................................................2
2.2 Research questions or hypotheses..............................................................................................2
Method..............................................................................................................................................2
2.3.1 Quantitative content analysis...................................................................................................2
2.3.2 Units of analysis........................................................................................................................2
2.3.3 Categories.................................................................................................................................3
2.4 Findings........................................................................................................................................3
2.5 Analysis and interpretation..........................................................................................................3
3 MEDIA AUDIENCE THEORY.................................................................................................................4
3.1 Introduction.................................................................................................................................4
3.2 Critical discussion of the assumptions of ethnography................................................................4
3.3 Analysis and interpretation of data..............................................................................................4
Interpretation....................................................................................................................................5
3.4 Conclusion...................................................................................................................................5
4 NARRATIVE ANALYSIS.........................................................................................................................5
Introduction.......................................................................................................................................5
Four various phases that form part of a narrative progression.........................................................6
4.1.4 Conclusion................................................................................................................................7
4.2 Identify the three levels of description in a narrative as distinguished by Barthes (1977a:87)....7
4.3 Discuss the essence of a function in a narrative as discussed by Barthes....................................7
4.4 Discuss the concept “postmodernism”........................................................................................7
5 PSYCHOANALYSIS AND TELEVISION....................................................................................................8
5.1 Introduction.................................................................................................................................8
5.2 Name of your chosen film and a brief storyline of your film........................................................8
5.3 A theoretical discussion of the elements the televisual apparatus is centred on........................8
5.4 An analysis of your own involvement as you viewed the film......................................................9
5.5 Conclusion...................................................................................................................................9
Addendum...........................................................................................................................................10
References...........................................................................................................................................12
Unique assignment number: 756061
Portfolio Assignment 3
[COMPANY NAME]
[Company address]
, Contents
INTRODUCTION.....................................................................................................................................2
QUANTIATIVE CONTENT ANALYSIS........................................................................................................2
2.1 Research problem........................................................................................................................2
2.2 Research questions or hypotheses..............................................................................................2
Method..............................................................................................................................................2
2.3.1 Quantitative content analysis...................................................................................................2
2.3.2 Units of analysis........................................................................................................................2
2.3.3 Categories.................................................................................................................................3
2.4 Findings........................................................................................................................................3
2.5 Analysis and interpretation..........................................................................................................3
3 MEDIA AUDIENCE THEORY.................................................................................................................4
3.1 Introduction.................................................................................................................................4
3.2 Critical discussion of the assumptions of ethnography................................................................4
3.3 Analysis and interpretation of data..............................................................................................4
Interpretation....................................................................................................................................5
3.4 Conclusion...................................................................................................................................5
4 NARRATIVE ANALYSIS.........................................................................................................................5
Introduction.......................................................................................................................................5
Four various phases that form part of a narrative progression.........................................................6
4.1.4 Conclusion................................................................................................................................7
4.2 Identify the three levels of description in a narrative as distinguished by Barthes (1977a:87)....7
4.3 Discuss the essence of a function in a narrative as discussed by Barthes....................................7
4.4 Discuss the concept “postmodernism”........................................................................................7
5 PSYCHOANALYSIS AND TELEVISION....................................................................................................8
5.1 Introduction.................................................................................................................................8
5.2 Name of your chosen film and a brief storyline of your film........................................................8
5.3 A theoretical discussion of the elements the televisual apparatus is centred on........................8
5.4 An analysis of your own involvement as you viewed the film......................................................9
5.5 Conclusion...................................................................................................................................9
Addendum...........................................................................................................................................10
References...........................................................................................................................................12
