MCS 005 TEST 1 EXAM 2025 QUESTIONS
AND ANSWERS
In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in
international news stories that do not emphasize local issues because other newspapers in the
UK are already doing substantive reporting on local events and activities? - ANS No/False.
Bristol Cable has focused primarily on local news relevant to it's subscriber base because it sees
local news as a niche market that has not been properly served.
What's The Bristol Cable? What does The Cable do? - ANS It is a local news magazine, a
pioneering media cooperative owned by members who all have a say. They want to redefine
media ownership by bringing it back to the people.
As Sydney Ember reported in the New York Times, the committee behind the push to form a
union at the Los Angeles Times drafted a letter calling for what? - ANS Higher pay, better
working conditions, and more benefits, protection for staff from "unilateral change by TRONC"
(aka job security)
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
, Who/what owned the Los Angeles Times when the workers at the Los Angeles Times voted to
unionize? - ANS Tronc (Tribune and Online Content)
In the documentary, Rich Media, Poor Democracy, what did Robert McChesney say about the
prevailing myth about our media system? - ANS "One of the myths of our media system is
that it's sort of this natural private system that was borne by heroic entrepreneurs and the
government's job is only to come in and meddle with it and interfere with the entrepreneurs in
the private sector."
In reality, media systems are born out of desire for profit/influence. Established media systems
at times have clashed with government, but they've, especially in the last decades, used their
power to influence media's legal landscape by working WITH government. Eg,
Telecommunications Act of 1996, Net Neutrality
What are the four reasons, according to what Robert McChesney (in the documentary Rich
Media, Poor Democracy), that media corporations have opted for conglomeration and synergy?
- ANS Cross Promotion - a form of marketing promotion where customers of one product or
service are targeted with promotion of a related product. Cross-promotion may involve two or
more companies working together in promoting a service or product, in a way that benefits
both.
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
AND ANSWERS
In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in
international news stories that do not emphasize local issues because other newspapers in the
UK are already doing substantive reporting on local events and activities? - ANS No/False.
Bristol Cable has focused primarily on local news relevant to it's subscriber base because it sees
local news as a niche market that has not been properly served.
What's The Bristol Cable? What does The Cable do? - ANS It is a local news magazine, a
pioneering media cooperative owned by members who all have a say. They want to redefine
media ownership by bringing it back to the people.
As Sydney Ember reported in the New York Times, the committee behind the push to form a
union at the Los Angeles Times drafted a letter calling for what? - ANS Higher pay, better
working conditions, and more benefits, protection for staff from "unilateral change by TRONC"
(aka job security)
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
, Who/what owned the Los Angeles Times when the workers at the Los Angeles Times voted to
unionize? - ANS Tronc (Tribune and Online Content)
In the documentary, Rich Media, Poor Democracy, what did Robert McChesney say about the
prevailing myth about our media system? - ANS "One of the myths of our media system is
that it's sort of this natural private system that was borne by heroic entrepreneurs and the
government's job is only to come in and meddle with it and interfere with the entrepreneurs in
the private sector."
In reality, media systems are born out of desire for profit/influence. Established media systems
at times have clashed with government, but they've, especially in the last decades, used their
power to influence media's legal landscape by working WITH government. Eg,
Telecommunications Act of 1996, Net Neutrality
What are the four reasons, according to what Robert McChesney (in the documentary Rich
Media, Poor Democracy), that media corporations have opted for conglomeration and synergy?
- ANS Cross Promotion - a form of marketing promotion where customers of one product or
service are targeted with promotion of a related product. Cross-promotion may involve two or
more companies working together in promoting a service or product, in a way that benefits
both.
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
