International Marketing, 11th Edition Michael R. Czinkota TEST BANK

Test Bank

,Chapter 01: Global Environmental Drivers
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNINGOBJECTIVES: 01.LO1-UNDERSTANDTHERATIONALEBEHINDINTERNATIONAL
MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG:
Analytic STATE STANDARDS: United States - AK - DISC: International
Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
Page 1

, United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember

2. It is in the domestic marketing field where one can observe most closely the role of marketing as a key agent of societal
change.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL
MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
Page 2

, United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember

3. Only those who participate in the transactions are exposed to international marketing and subject to its changing
influences.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL
MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
Page 3