Advertising Exam #1 Quiz Questions
With Correct Responces
E. rSuccessful rcompanies rrecognize rthat rcreating r& rdelivering rvalue rto rtheir
rcustomers ris rextremely rimportant r- rCORRECT✅✅According rto rthe rAmerican
rMarketing rAssociation's rdefinition rof rmarketing, rwhich rof rthe rfollowing rstatements ris
rtrue? r
A. rThe rfocus rof rproduction rcompanies ris rdeveloping r& rsustaining rrelationships rwith
rtheir rcustomers
B. rThough rmarketing rplays ran rimportant rrole rin rdeveloping rrelationships rwith
rcustomers, rit rdoes rnot rhelp rmaintaining rthem r
C. rMost rmarketers rare rseeking ra rone rtime rexchange ror rtransaction rwith rtheir
rcustomers r
D. rBy rdefinition, ra rmarketing rtransaction rhas rto rinvolve rthe rexchange rof rmoney r
E. rSuccessful rcompanies rrecognize rthat rcreating r& rdelivering rvalue rto rtheir
rcustomers ris rextremely rimportant
D. rMass rmedia radvertising r- rCORRECT✅✅Prior rto rthe rdevelopment rof rintegrated
rmarketing rcommunications, rthe rpromotional rfunction rin rmost rcompanies rwas
rdominated rby:
A. rPublicity r
B. rSales rPromotion
C. rDirect rMarketing
D. rMass rmedia radvertising
E. rPublic rrelations
E. rIntegrated rmarketing rcommunications r- rCORRECT✅✅CL rInc., ra rnew rfirm, rused
rmass rmedia rto rgain rtraction ramong rcustomers. rThe rcompany rused rsales
rpromotions rand rpublic rrelations rto rachieve rthe rlong-term rtargets rand rgoals ridentified
rby rthe rtop rmanagement. rIt ralso ropted rfor rdirect rmarketing ron ra rproject rto rproject
rbasis. rThe rassimilation rof rthese rvarious rpromotional rtools ris rcommonly rreferred rto
ras
A. rSales rpromotion ractivities
B. rSearch radvertising
C. rMobile rmarketing
D. rOmnichannel rretailing
E. rIntegrated rmarketing rcommunications
, E. rIt rcalls rfor ra r"big rpicture" rapproach rto rpromotional ractivities r-
rCORRECT✅✅Which rof rthe rfollowing ris rtrue rof rintegrated rmarketing
rcommunication?
A. rIt rrelies ron rmass rmedia radvertising r
B. rIt ris ralso rtypically rreferred rto ras rmobile rmarketing r
C. rIt rsegregates r& rhighlights rvarious rindependent rpromotional ractivities r
D. rIt rdoes rnot rinclude rsales rpromotion r
E. rIt rcalls rfor ra r"big rpicture" rapproach rto rpromotional ractivities
C. rMicromarketing r- rCORRECT✅✅To rrespond rto rmedia rfragmentation, rmarketers
rare rincreasing rtheir rspending ron: r
A. rMass rproduction
B. rTelevision radvertising
C. rMicromarketing
D. rMass rmedia rcommunication
E. rProduct rpackaging
B. rImmediate rfeedback r- rCORRECT✅✅Which rof rthe rfollowing rfactors ris rgenerally
rneglected rthrough rthe ruse rof radvertising?
A. rControl rof rthe rmessage rcontent r& rmedia rplacement r
B. rImmediate rfeedback r
C. rAbility rto rreach rmass rmarkets
D. rAbility rto rcreate rbrand rimages r& rsymbolism r
E. rLow rcost rper rcontact
A. rMass radvertising r- rCORRECT✅✅Clave rInc., ra rlarge rsoap rmanufacturing rfirm,
rhas rintroduced ra rnew rsoap rknown ras rHoneydew. rIt rwants rto rpromote rthe rsoap rto
rbroad raudiences racross rvarious rcountries rin ra rpersuasive rand rcost-effective
rmanner. rAt rthe rsame rtime, rit ralso rwants rto renhance rthe roverall rcompany rimage. rIt
rhas ra rpromotional rbudget rof rabout r$1,000,000. rWhich rof rthe rfollowing rforms rof
rpromotion rshould rClave rmake ruse rof rfor rthe rpromotion rof rHoneydew?
A. rMass radvertising
B. rPublicity r
C. rDirect rMarketing r
D. rPersonal rselling r
E. rSales rpromotion
E. rIt rprovides rfor rimmediate rfeedback rfrom rthe rmessage rrecipient r-
rCORRECT✅✅Which rof rthe rfollowing rfeatures rof rdirect rresponse radvertising
rdifferentiates rit rfrom rother rforms rof radvertising?
A. rIt ris rmost rwidely rused rbecause rof rits rpersuasiveness r
With Correct Responces
E. rSuccessful rcompanies rrecognize rthat rcreating r& rdelivering rvalue rto rtheir
rcustomers ris rextremely rimportant r- rCORRECT✅✅According rto rthe rAmerican
rMarketing rAssociation's rdefinition rof rmarketing, rwhich rof rthe rfollowing rstatements ris
rtrue? r
A. rThe rfocus rof rproduction rcompanies ris rdeveloping r& rsustaining rrelationships rwith
rtheir rcustomers
B. rThough rmarketing rplays ran rimportant rrole rin rdeveloping rrelationships rwith
rcustomers, rit rdoes rnot rhelp rmaintaining rthem r
C. rMost rmarketers rare rseeking ra rone rtime rexchange ror rtransaction rwith rtheir
rcustomers r
D. rBy rdefinition, ra rmarketing rtransaction rhas rto rinvolve rthe rexchange rof rmoney r
E. rSuccessful rcompanies rrecognize rthat rcreating r& rdelivering rvalue rto rtheir
rcustomers ris rextremely rimportant
D. rMass rmedia radvertising r- rCORRECT✅✅Prior rto rthe rdevelopment rof rintegrated
rmarketing rcommunications, rthe rpromotional rfunction rin rmost rcompanies rwas
rdominated rby:
A. rPublicity r
B. rSales rPromotion
C. rDirect rMarketing
D. rMass rmedia radvertising
E. rPublic rrelations
E. rIntegrated rmarketing rcommunications r- rCORRECT✅✅CL rInc., ra rnew rfirm, rused
rmass rmedia rto rgain rtraction ramong rcustomers. rThe rcompany rused rsales
rpromotions rand rpublic rrelations rto rachieve rthe rlong-term rtargets rand rgoals ridentified
rby rthe rtop rmanagement. rIt ralso ropted rfor rdirect rmarketing ron ra rproject rto rproject
rbasis. rThe rassimilation rof rthese rvarious rpromotional rtools ris rcommonly rreferred rto
ras
A. rSales rpromotion ractivities
B. rSearch radvertising
C. rMobile rmarketing
D. rOmnichannel rretailing
E. rIntegrated rmarketing rcommunications
, E. rIt rcalls rfor ra r"big rpicture" rapproach rto rpromotional ractivities r-
rCORRECT✅✅Which rof rthe rfollowing ris rtrue rof rintegrated rmarketing
rcommunication?
A. rIt rrelies ron rmass rmedia radvertising r
B. rIt ris ralso rtypically rreferred rto ras rmobile rmarketing r
C. rIt rsegregates r& rhighlights rvarious rindependent rpromotional ractivities r
D. rIt rdoes rnot rinclude rsales rpromotion r
E. rIt rcalls rfor ra r"big rpicture" rapproach rto rpromotional ractivities
C. rMicromarketing r- rCORRECT✅✅To rrespond rto rmedia rfragmentation, rmarketers
rare rincreasing rtheir rspending ron: r
A. rMass rproduction
B. rTelevision radvertising
C. rMicromarketing
D. rMass rmedia rcommunication
E. rProduct rpackaging
B. rImmediate rfeedback r- rCORRECT✅✅Which rof rthe rfollowing rfactors ris rgenerally
rneglected rthrough rthe ruse rof radvertising?
A. rControl rof rthe rmessage rcontent r& rmedia rplacement r
B. rImmediate rfeedback r
C. rAbility rto rreach rmass rmarkets
D. rAbility rto rcreate rbrand rimages r& rsymbolism r
E. rLow rcost rper rcontact
A. rMass radvertising r- rCORRECT✅✅Clave rInc., ra rlarge rsoap rmanufacturing rfirm,
rhas rintroduced ra rnew rsoap rknown ras rHoneydew. rIt rwants rto rpromote rthe rsoap rto
rbroad raudiences racross rvarious rcountries rin ra rpersuasive rand rcost-effective
rmanner. rAt rthe rsame rtime, rit ralso rwants rto renhance rthe roverall rcompany rimage. rIt
rhas ra rpromotional rbudget rof rabout r$1,000,000. rWhich rof rthe rfollowing rforms rof
rpromotion rshould rClave rmake ruse rof rfor rthe rpromotion rof rHoneydew?
A. rMass radvertising
B. rPublicity r
C. rDirect rMarketing r
D. rPersonal rselling r
E. rSales rpromotion
E. rIt rprovides rfor rimmediate rfeedback rfrom rthe rmessage rrecipient r-
rCORRECT✅✅Which rof rthe rfollowing rfeatures rof rdirect rresponse radvertising
rdifferentiates rit rfrom rother rforms rof radvertising?
A. rIt ris rmost rwidely rused rbecause rof rits rpersuasiveness r
