Questions And All Correct Answers.
mission statement - Answer a company's "reason for being"
vision statement - Answer FIRST step in strategic planning, answers the question "What do we
want to become?"
environmental scanning - Answer the process of conducting research and
gathering/assimilating external info
David's 9 for mission statement - Answer customers
products/services
markets (geographically)
technology
survival, growth, profitability
philosophy
self-concept (competitive advantage)
public image
employees
demand shifters/external forces - Answer economic
social
cultural
demographic
natural environment
political, governmental, legal
technological forces
competitive forces
distinctive competencies - Answer strengths that cant be easily matched or imitated by
competitors
, (empirical indicators) a resource can be considered to be valuable if it is: - Answer rare
hard to imitate
not easily substituted
Organizational culture - Answer pattern of behavior that has been developed by an
organization as it learns to cope with its problem of external adaption and internal integration,
and that has worked well enough to be considered valid and to be taught to new members
synergy - Answer everyone pulls together as a team 1+1=3
pricing decisions affected by: - Answer consumers
governments
suppliers
distributors
competitors
financial ratio analysis - Answer most widely used method for determining
strengths/weaknesses in the investment, financing, and dividend areas
financing decision - Answer determines best capital structure for the firm and includes
examining various methods by which the firm can raise capital
investment decision - Answer allocation and reallocation of capital and resources to projects,
products, assets and divisions of an organization
breakeven analysis quantity equation - Answer total fixed costs/ (price-variable costs)
capacity utilization - Answer extent to which a manufacturing actual plant's output reaches its
potential output
Management Information System (MIS) - Answer receives raw material from both external and
internal evaluation of an organization