ABSTRACT
This is an outline of the
Global Expansion Project of
GrizzlyCase: Phone Cases-
into the foreign market of
Japan. This outline
discusses the purpose and
benefits of global expansion
as well as the risks, societal
impacts, and cultural
considerations. This outline
also summarizes the
cultural profile of the target
market of Japan, its political
and economical profiles,
monetary considerations,
legal and regulatory
GRIZZLYCASE
profiles, and monetary
considerations.
Shelby D Farris
Global Expansion Project: Japan INT-220 02/24/2024
, Shelby Farris
INT-220
02/24/2024
Module 5 Assignment 2
Course Project
Section One: Drivers for Global Entry
Country Selection
Japan
Purpose of Global Expansion
As of late, it seems our company’s sales have begun to flatten in the domestic market [United
States of America] and we are looking to expand internationally, within the next 6 months. The purpose
of global expansion is to see an increase in revenue, get ahead of the competition, reach new markets
and potential customers, increase brand awareness, acquire new talent, and perhaps expand into a
country that can provide lower production costs for our cell phone cases. All of these are potential
benefits we can explore and hope to obtain when expanding into Japan.
Business Impacts of Global Business
Global expansion of a domestic organization can impact business operations such as strategic
planning, marketing, supply-chain management, and human resources in various ways, which should be
thoroughly researched before expansion. Strategic planning must be evaluated, and changes must be
made to adapt the company’s vision, mission, goals, and strategies to Japan’s market’s cultures,
regulations, and competitors. Allocating resources will be significantly different in this country than it is
in the U.S. Marketing will need to be thoroughly researched before expansion, including the values,
norms, customs, and behaviors of Japan before producing advertisements for the potential customers in
our new market. Our company will also need to coordinate the flow of materials for production across
the global supply chain, as well as information/data coming to/from our office/s in Japan. Our currency
is also different than in Japan and we will need to make changes in prices that reflect our currency
differences. I think it would be smart for us to investigate sourcing our materials for the cell phone
cases locally in Japan, due to production costs being significantly lower than in the United States, while
also keeping moral and ethical considerations in mind. Human resources are another major factor that
must be taken into consideration as well, as we now need to hire and train new employees for our
Japanese offices.
Societal Impacts of Global Business
Expanding into Japan will most definitely have an impact on the regional society there. We will
be creating employment opportunities for Japanese workers, therefore stimulating the regional
economy. In time, perhaps this increase in employment, business, and even traffic may influence other
businesses to open in the area, infrastructure to be added/fixed, and perhaps even more transportation
to be made available as well. When discussing the societal impact we will have on Japan, we must
consider international business ethics. Being that cultures, norms, values, and behaviors are quite
different from ours here in the United States, we must research the differences immensely so that we do
This is an outline of the
Global Expansion Project of
GrizzlyCase: Phone Cases-
into the foreign market of
Japan. This outline
discusses the purpose and
benefits of global expansion
as well as the risks, societal
impacts, and cultural
considerations. This outline
also summarizes the
cultural profile of the target
market of Japan, its political
and economical profiles,
monetary considerations,
legal and regulatory
GRIZZLYCASE
profiles, and monetary
considerations.
Shelby D Farris
Global Expansion Project: Japan INT-220 02/24/2024
, Shelby Farris
INT-220
02/24/2024
Module 5 Assignment 2
Course Project
Section One: Drivers for Global Entry
Country Selection
Japan
Purpose of Global Expansion
As of late, it seems our company’s sales have begun to flatten in the domestic market [United
States of America] and we are looking to expand internationally, within the next 6 months. The purpose
of global expansion is to see an increase in revenue, get ahead of the competition, reach new markets
and potential customers, increase brand awareness, acquire new talent, and perhaps expand into a
country that can provide lower production costs for our cell phone cases. All of these are potential
benefits we can explore and hope to obtain when expanding into Japan.
Business Impacts of Global Business
Global expansion of a domestic organization can impact business operations such as strategic
planning, marketing, supply-chain management, and human resources in various ways, which should be
thoroughly researched before expansion. Strategic planning must be evaluated, and changes must be
made to adapt the company’s vision, mission, goals, and strategies to Japan’s market’s cultures,
regulations, and competitors. Allocating resources will be significantly different in this country than it is
in the U.S. Marketing will need to be thoroughly researched before expansion, including the values,
norms, customs, and behaviors of Japan before producing advertisements for the potential customers in
our new market. Our company will also need to coordinate the flow of materials for production across
the global supply chain, as well as information/data coming to/from our office/s in Japan. Our currency
is also different than in Japan and we will need to make changes in prices that reflect our currency
differences. I think it would be smart for us to investigate sourcing our materials for the cell phone
cases locally in Japan, due to production costs being significantly lower than in the United States, while
also keeping moral and ethical considerations in mind. Human resources are another major factor that
must be taken into consideration as well, as we now need to hire and train new employees for our
Japanese offices.
Societal Impacts of Global Business
Expanding into Japan will most definitely have an impact on the regional society there. We will
be creating employment opportunities for Japanese workers, therefore stimulating the regional
economy. In time, perhaps this increase in employment, business, and even traffic may influence other
businesses to open in the area, infrastructure to be added/fixed, and perhaps even more transportation
to be made available as well. When discussing the societal impact we will have on Japan, we must
consider international business ethics. Being that cultures, norms, values, and behaviors are quite
different from ours here in the United States, we must research the differences immensely so that we do
