Test Bank-Consumer Behavior: Buying, Having, and Being 14th Edition by Michael R. Solomon Expert Verified Answers| A+ PASS

Test Bank-Consumer Behavior: Buying,
Having, and Being 14th Edition
by Michael R. Solomon
Expert Verified Answers| A+ PASS




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, CONTENTS44SECTI
ON44ONE44–

44CONSUMERS44IN44THE44MARKETPLACE44CHAPTER441:44A

N44INTRODUCTION44TO44CONSUMER44BEHAVIOUR44SECTIO

N44TWO44–44CONSUMERS44AS44INDIVIDUALS

CHAPTER442:44PERCEPTION

CHAPTER443:44LEARNING44AND44MEMORY44

CHAPTER444:44MOTIVATION44AND44AFFECT44

CHAPTER445:44THE44SELF

CHAPTER446:44PERSONALITY,44LIFESTYLES,44AND44VALUES



SECTION44THREE44–44ATTITUDE44CHANGE44AND44DECISION44MAKING

CHAPTER447:44ATTITUDES

CHAPTER448:44ATTITUDE44CHANGE44AND44INTERACTIVE44COMMUNICATI

ONS44CHAPTER449:44INDIVIDUAL44DECISION44MAKING

CHAPTER4410:44BUYING44AND44DISPOSING

SECTION44FOUR44–44CONSUMERS44IN44THEIR44SOCIAL44AND44CULTURAL44SETTINGS

CHAPTER4411:44GROUP44INFLUENCE44AND44SOCIAL44MEDIA

CHAPTER4412:44INCOME,44SOCIAL44CLASS,44AND44FAMILY44STRUCTURE44

CHAPTER4413:44SUBCULTURES

CHAPTER4414:44CULTURAL44INFLUENCES44ON44CONSUMER44BEHAVIOUR4

4CHAPTER4415:44THE44CREATION44AND44DIFFUSION44OF44CULTURE




Chapter4414 4 An44Introduction44to44Consumer44Behaviour
1) In44studying44consumers44like44Gail,44a44college44student,44marketers44often44find44it44useful44to44lea
rn44their44interests44in44music44or44clothing,44how44they44spend44their44leisure44time,44and44even44their
44attitudes44about44social44issues,44to44be44able44to44categorize44consumers44according44to44their44lifest
yles.44This44sort44of44information44is44called:

A) core44values.

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,B) psychographics.




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, C) configurations.

D) physiognomies.44Correct44Answer:4 4 B

Type:44MC Page44Ref:44544Skill:44Application

Objective:44L1-0144Understand44that44consumer44behaviour44is44a44process.



2) The44study44of44the44processes44involved44when44individuals44or44groups44select,44purchase,44use,
44or44dispose44of44products,44services,44ideas,44or44experiences44to44satisfy44needs44and44desires44is
44called:

A) market44segmentation.

B) relationship44marketing.

C) market44research.

D) consumer44behaviou

r.44Correct44Answer:4 4

D

Type:44MC Page44Ref:44344Skill:44Concept

Objective:44L1-0144Understand44that44consumer44behaviour44is44a44process.



3) Tina,44a44supervisor44of44displays44for44Sears44Canada,44knows44that44attractive44displays44can44gen
erate44additional44sales44of44particular44items.44From44a44marketer's44perspective,44this44is:

A) a44purchase44issue.

B) a44postpurchase44issue.

C) merchandising44complexity.

D) a44loss44leader.4

4Correct44Answer:4

4A

Type:44MC Page44Ref:44344Skill:44Application

Objective:44L1-0144Understand44that44consumer44behaviour44is44a44process.



4) John44is44the44vice44president44of44marketing44for44a44local44tour44guide44company.44He44is44c
oncerned44that44his44customers44are44not44recommending44his44company44to44their44friends.44Fo
r44John,44this44problem44is44a:

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