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hootsuite social marketing certification
Exam, Questions and Correct Answers,
With Complete Solution . Actual Exam
Question.
brand advocacy programs should contain 4 components: program goals, criteria for
selection, a plan for onboarding, and finally - CORRECT ANSWER>>a plan for
continued engagement
let's say you're evaluating a customer of your organization as a potential brand
advocate. in addition to the three r's, whats another criteria you could use to determine
whether this person would represent your organization well? - CORRECT
ANSWER>>brand affinity
shared content can be categorized into two main categories: curated, which is content
gathered from trusted sources relevant to your industry, and ___, which is content
produced within your organization including items like blog articles, white papers,
inforgraphics, guides and visuals - CORRECT ANSWER>>created
when planning out your youtube publishing schedule, stick to ____ _____, as well as a
predictable publishing schedule so your subscribers know when to look forward to your
next video and what to expect - CORRECT ANSWER>>a consistent length and
production quality
when running a paid ad on facebook, which of the following is not a placement option -
CORRECT ANSWER>>facbook gropus
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when buying an ad for Instagram or facebook, begin by selecting the _____ that most
closely matches your business needs - CORRECT ANSWER>>'objective'
to ensure your brand is being represented in the best light on Instagram, and to
discover content from your customers, you should keep an eye on _____ - CORRECT
ANSWER>>photos in which your organization has been tagged
Instagram allows you to include clickable links in the following area(s) - CORRECT
ANSWER>>website field
to place a video ad over youtube videos, which option would you choose - CORRECT
ANSWER>>a video campaign through google ad expereince
you have just uploaded a 4 minute video clip into your IGTV Channel. you've added
hashtags in the description to support discoverability. what's another tactic you could
have used to surface this video to your followers - CORRECT ANSWER>>enable
automatic publishing of a 60-second preview of the video in your feed
when optimizing your social media profiles, be sure to provide a consistent business
description across all channels. brainstorm a handful of essential and ____ keywords
that describe your company and incorporate them into the copy of your about sections
- CORRECT ANSWER>>seo-friendly
which of these is not a part of a social media strategy - CORRECT
ANSWER>>prospecting strategy for sales leads
research shows that most facebook users are mobile, and engagement declines
dramatically with longer posts. a rule of thumb you should aim to write posts that are
around - CORRECT ANSWER>>50-60 characters
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when you've been successful in building a community that is well- acquainted with
your brand and products it can become self-monitoring. this means when a question
arises - CORRECT ANSWER>>community members may pipe in with an answer,
thereby reducing the resources you dedicate to customer support
when it comes to building community, which of the following is not a form of
engagement - CORRECT ANSWER>>geo-targeted posts and tweets
if you are creating an Instagram story, with the purpose of gathering audience insights,
which would be the bet feature to use? - CORRECT ANSWER>>a question sticker or
poll
partnerships with complementary business whose audience shares values with yours
are - CORRECT ANSWER>>a powerful way to grow your community
when taking photos for your social channels you can add depth by using roads,
buildings, or bridges to create a pathway that leads the viewer's eye to a single spot.
this is best described as - CORRECT ANSWER>>leading lines
you are taking photos for Instagram, using your phone's camera, and lighting
conditions are not optional. what is the best way to compensate for this, before taking
your photo - CORRECT ANSWER>>tap on your subject and adjust the exposure
slider onscreen
individual Instagram stories have a limit of 15 seconds for video content.
however,using Instagram's segments tool, you can record a longer video. the
segments tool then automatically splices this longer video into 15 second segments,
hootsuite social marketing certification
Exam, Questions and Correct Answers,
With Complete Solution . Actual Exam
Question.
brand advocacy programs should contain 4 components: program goals, criteria for
selection, a plan for onboarding, and finally - CORRECT ANSWER>>a plan for
continued engagement
let's say you're evaluating a customer of your organization as a potential brand
advocate. in addition to the three r's, whats another criteria you could use to determine
whether this person would represent your organization well? - CORRECT
ANSWER>>brand affinity
shared content can be categorized into two main categories: curated, which is content
gathered from trusted sources relevant to your industry, and ___, which is content
produced within your organization including items like blog articles, white papers,
inforgraphics, guides and visuals - CORRECT ANSWER>>created
when planning out your youtube publishing schedule, stick to ____ _____, as well as a
predictable publishing schedule so your subscribers know when to look forward to your
next video and what to expect - CORRECT ANSWER>>a consistent length and
production quality
when running a paid ad on facebook, which of the following is not a placement option -
CORRECT ANSWER>>facbook gropus
,2|Page
when buying an ad for Instagram or facebook, begin by selecting the _____ that most
closely matches your business needs - CORRECT ANSWER>>'objective'
to ensure your brand is being represented in the best light on Instagram, and to
discover content from your customers, you should keep an eye on _____ - CORRECT
ANSWER>>photos in which your organization has been tagged
Instagram allows you to include clickable links in the following area(s) - CORRECT
ANSWER>>website field
to place a video ad over youtube videos, which option would you choose - CORRECT
ANSWER>>a video campaign through google ad expereince
you have just uploaded a 4 minute video clip into your IGTV Channel. you've added
hashtags in the description to support discoverability. what's another tactic you could
have used to surface this video to your followers - CORRECT ANSWER>>enable
automatic publishing of a 60-second preview of the video in your feed
when optimizing your social media profiles, be sure to provide a consistent business
description across all channels. brainstorm a handful of essential and ____ keywords
that describe your company and incorporate them into the copy of your about sections
- CORRECT ANSWER>>seo-friendly
which of these is not a part of a social media strategy - CORRECT
ANSWER>>prospecting strategy for sales leads
research shows that most facebook users are mobile, and engagement declines
dramatically with longer posts. a rule of thumb you should aim to write posts that are
around - CORRECT ANSWER>>50-60 characters
, 3|Page
when you've been successful in building a community that is well- acquainted with
your brand and products it can become self-monitoring. this means when a question
arises - CORRECT ANSWER>>community members may pipe in with an answer,
thereby reducing the resources you dedicate to customer support
when it comes to building community, which of the following is not a form of
engagement - CORRECT ANSWER>>geo-targeted posts and tweets
if you are creating an Instagram story, with the purpose of gathering audience insights,
which would be the bet feature to use? - CORRECT ANSWER>>a question sticker or
poll
partnerships with complementary business whose audience shares values with yours
are - CORRECT ANSWER>>a powerful way to grow your community
when taking photos for your social channels you can add depth by using roads,
buildings, or bridges to create a pathway that leads the viewer's eye to a single spot.
this is best described as - CORRECT ANSWER>>leading lines
you are taking photos for Instagram, using your phone's camera, and lighting
conditions are not optional. what is the best way to compensate for this, before taking
your photo - CORRECT ANSWER>>tap on your subject and adjust the exposure
slider onscreen
individual Instagram stories have a limit of 15 seconds for video content.
however,using Instagram's segments tool, you can record a longer video. the
segments tool then automatically splices this longer video into 15 second segments,
