Assessment Two – 2025 Versions A & B |
Verified Exam Q&A Bank (400 Questions with
Answers)
1. How does a virtual private network contribute to a firm's workforce
productivity? - ANSWER✔ Employees are enabled to work remotely with
secure connectivity to the corporate network via the internet.
2. What are three ways cloud computing services enhance company
productivity? - ANSWER✔ Through more efficient application updates
Through better resource utilization
Through greater application availability for remote workers
3. For which type of communication should employees have an ethical
expectation of privacy from company monitoring? - ANSWER✔ Personal
letters sent through the company mail room
4. Which activity raises ethical issues heightened by the capabilities of data
mining? - ANSWER✔ Selling customer data for external marketing research
5. Which intent of spyware creates a company security issue? - ANSWER✔
The intent to report on a user's Internet activity
6. What is the result of a company increasing the delegation of authority and
the span of control? - ANSWER✔ Increased decision-making authority
given to employees
7. Which two key elements does an effective organization include? -
ANSWER✔ Human interaction; Structure
8. Why does a line organizational structure function most effectively in a crisis
situation? - ANSWER✔ It establishes a direct flow of authority.
, 9. A company might divide itself into smaller groups that best match the types
of customers it serves. What is this is an example of? - ANSWER✔
Departmentalization
10. Which primary driver does management use for an organization's structure?
- ANSWER✔ Achievement of company goals
After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.
11. In which three product life cycle extension strategies did this company
engage - ANSWER✔ Adding new users
Increasing frequency of use
Finding new uses for the product
12. Which three factors suggest a product should be marketed as a specialty
product? - ANSWER✔ Priced high
Purchased infrequently
Available from a small number of retail outlets
13. With which two types of products does a marketing strategy rely on
advertising more than personal selling? - ANSWER✔ Accessories to
primary products
Consumable supplies
14. What are three qualities of strong brand equity? - ANSWER✔ Awareness
Loyalty
Favorable images
15. A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead.
16. Which stage of brand loyalty is this customer in? - ANSWER✔ Brand
preference