objectives - Answers A website's ______ are the methods you will use to achieve your goals.
goals - Answers A website's ______ are the results you want to accomplish within a specific time frame.
ROI - Answers A(n) ______ is a comparison of costs spent and income generated.
CTA - Answers Purchasing a products, following the company's social media accounts, sharing and
article, or signing up for an account are examples of a(n) ______.
purchasing preference - Answers Which of the following is NOT an example of a demographic
characteristic?
needs assessment - Answers Determining answers to questions to determine your audience's wants and
expectations is part of conducting a(n) ______.
subsidiary - Answers The purpose of a(n) ______ page is to provide detailed content and interest.
home - Answers A website's ______ page should answer visitors' Who, What, Why, and Where
questions.
home - Answers A(n) ______ is the page that your browser navigates to when you click a link in an ad,
email, or other online promotion.
why - Answers Text, images, and links that establish the website's value are used to answer a website
visitor's ______ question.
card layout - Answers The website shown in the above figure shows an example of a(n) ______.
infographic - Answers A(n) ______ is data or information presented visually, such as in a chart or
pyramid.
streaming - Answers ______ media begins to play as soon as the data begins to transfer to the browser.
plug ins - Answers Animated and interactive elements might require that your visitors install ______ to
allow the element to play in the visitors' browser.
canvas - Answers The HTML ______ element can be used to add animation to static images.
polls and survey - Answers Survey Monkey and Doodle are examples of websites you can use to create
______.
dynamically generated - Answers The webpage shown is an example of ______ content.
database - Answers A store's inventory or a library's card catalog is stored in a(n) ______.
, gallery - Answers A CMS typically stored your images files in a folder or series of folders called a(n)
______.
dead-end - Answers A(n) ______ pages is a webpage that does not fit into the website linking
arrangement.
site plan - Answers Visio Pro is an example of software you can use to create a(n) ______.
webbed - Answers The example shown is a(n) ______ website structure.
random - Answers A webbed website structure also is called a(n) ______ website structure.
hierarchial - Answers A(n) ______ website organizes webpages into categories and subcategories.
webbed - Answers A(n) ______ website structure works well for catalogs and other websites that use
search features or dynamic content.
public domain - Answers Government work is an example of ______ material.
false - Answers Visual design is the first thing you need to determine when planning a website.
false - Answers Websites typically only have one goal.
true - Answers A CTA is a suggestion or offer that requires the website visitor to interact with the
website.
false - Answers A website typically only has one target audience.
false - Answers Determining your website's target audience's wants, needs, and expectations is
generally a one-time process.
true - Answers A purpose statement is a formal written summary of reasons for publishing the website.
false - Answers A needs assessment can function as an agreement between the web designer and the
client, to ensure that the website not only meets the audience needs, but the goals of the website
owner.
true - Answers Each subsidiary page at a website should provide a link back to the website's home page.
false - Answers Each subsidiary page at a website should use unique elements, such as font or color
scheme, to promote visual identity.
true - Answers Visitors typically scan webpage text for information rather than read the text word for
word.
false - Answers Repetitive sounds can be soothing to frequent website visitors, so use them liberally.