Accommodations - Answers Refers to any establishment that provides rooms and/or facilities for rent.
Add Ons - Answers Extra, optional service(s) that travelers can purchase during the bookings process.
Adventure Tourism - Answers It is a type of tourism that involves a degree of risk taking.
App - Answers A small software program that can be downloaded to a smart phone or tablet. It allows
users to interact with businesses, play games and perform tasks on their mobile device and are typically
available either for free or for purchase.
Baby Boomers - Answers Active older adults born in the postwar years between 1946 and 1964. They
are a significant group to appeal to worldwide, as they comprise about 25% of the world's population
and, being predominantly retired after long careers, they have plenty of disposable money.
Base Fare - Answers The basic price of a ticket before taxes and fees have been added.
Blackout Dates - Answers A date or series of dates on which travel or entry is not available. Rental car
companies, airlines, theme parks, and tour groups all use blackout dates.
Bleisure Traveler - Answers Those who book a trip for work purposes but stay a few extra days in the
destination in order to explore on their own.
Booking - Answers A successful sale in the tourism industry. The accompanying payment can either be
fully, partly or completed at fulfillment of the arrangement.
Central Reservation System (CRS) - Answers A computerized reservation software used to maintain the
hotel information, room inventory and rates, to manage the reservation and process. This software
provides hotel room rates and availability for many different distribution channels such as the GDS, IBE,
OTA, 3rd party websites, etc.
Concierge - Answers A hotel employee who provides recommendations to guests including reservations,
entertainment tickets, and tours.
Content Marketing - Answers Advertisers who are aware that travelers turn to the web and social media
for information, therefore, marketing professionals are using rich content to engage potential
customers. Blogs, social media, e-newsletters, webinars, and photo or video sharing encourage user
interactivity and engagement, and are eclipsing traditional paid media formats.
Convention and Visitors Bureau - Answers These organizations are local tourism marketing organizations
specializing in developing conventions, meetings, conferences and visitations to a city, county or region.
Customer Centricity - Answers Creating a positive consumer experience at the point of sale and post-
sale. An approach that can add value to a company by enabling it to differentiate itself from competitors
who do not offer the same experience.