SAYLOR - PRINCIPLES OF MARKETING EXAM NEWEST
ACTUAL 2025/2026 WITH COMPLETE QUESTIONS AND
ANSWERS VERIFIED/GRADED A+
The feature specifications process begins with a strong
understanding of which of the following?
a.
What risks are involved
b.
What consumers want and need
c.
What opportunity costs are entailed
d.
Potential cost of production - ----Answers---What
consumers want and need
What kind of approach to business suggests that the best way
to compete is through product innovation and production cost
reduction?
a.
Market-oriented
b.
Product-oriented
c.
Selling-oriented
d.
,Customer-oriented - ----Answers---Product-oriented
Marketing effectiveness, in many industrial markets, requires
a certain amount of which of the following?
a.
Price allowances
b.
Price discounts
c.
Price flexibility
d.
Price strategy - ----Answers---Price flexibility
Which of the following is a paid announcement with an
identified sponsor?
a.
Promotion
b.
Advertising
c.
Public Relations
d.
Product placement - ----Answers---Advertising
,Which of the following terms describes when businesses use
sales associates to inform the customer about an offering and
encourage them to buy it?
a.
Publicity
b.
Public relations
c.
Personal selling
d.
Direct marketing - ----Answers---Personal selling
Which of the following processes enables a company to
identify groups of customers by their needs?
a.
Evaluation
b.
Need identification
c.
Segmentation
d.
Targeting - ----Answers---Segmentation
Which of the following elements of a strategic marketing plan
enables a company to connect with consumers in a way that
meets organizational budgetary needs?
, a.
Evaluation
b.
Positioning
c.
Promotion
d.
Market segmentation - ----Answers---Promotion
What components are essential when developing a strategic
plan?
a.
Selection, analysis, design
b.
Research, mission, objectives
c.
Formation, execution, dissolution
d.
Mission statements, objectives, value propositions - ----
Answers---Mission statements, objectives, value propositions
Companies understand that various customers impact sales in
different ways. As a result, they recognize the implications of
the 80/20 rule. Which of the following describes this rule?
a.
ACTUAL 2025/2026 WITH COMPLETE QUESTIONS AND
ANSWERS VERIFIED/GRADED A+
The feature specifications process begins with a strong
understanding of which of the following?
a.
What risks are involved
b.
What consumers want and need
c.
What opportunity costs are entailed
d.
Potential cost of production - ----Answers---What
consumers want and need
What kind of approach to business suggests that the best way
to compete is through product innovation and production cost
reduction?
a.
Market-oriented
b.
Product-oriented
c.
Selling-oriented
d.
,Customer-oriented - ----Answers---Product-oriented
Marketing effectiveness, in many industrial markets, requires
a certain amount of which of the following?
a.
Price allowances
b.
Price discounts
c.
Price flexibility
d.
Price strategy - ----Answers---Price flexibility
Which of the following is a paid announcement with an
identified sponsor?
a.
Promotion
b.
Advertising
c.
Public Relations
d.
Product placement - ----Answers---Advertising
,Which of the following terms describes when businesses use
sales associates to inform the customer about an offering and
encourage them to buy it?
a.
Publicity
b.
Public relations
c.
Personal selling
d.
Direct marketing - ----Answers---Personal selling
Which of the following processes enables a company to
identify groups of customers by their needs?
a.
Evaluation
b.
Need identification
c.
Segmentation
d.
Targeting - ----Answers---Segmentation
Which of the following elements of a strategic marketing plan
enables a company to connect with consumers in a way that
meets organizational budgetary needs?
, a.
Evaluation
b.
Positioning
c.
Promotion
d.
Market segmentation - ----Answers---Promotion
What components are essential when developing a strategic
plan?
a.
Selection, analysis, design
b.
Research, mission, objectives
c.
Formation, execution, dissolution
d.
Mission statements, objectives, value propositions - ----
Answers---Mission statements, objectives, value propositions
Companies understand that various customers impact sales in
different ways. As a result, they recognize the implications of
the 80/20 rule. Which of the following describes this rule?
a.
