HLTH 4300/RESM 3050 questions and
answers graded A+
Market segmentation - correct answer ✔✔The process of organizing the interested population
into specific purchase behaviors
word of mouth - correct answer ✔✔The form of verbal advertising base on reputation
Market - correct answer ✔✔The total number people in a population willing to spend on your
service
Target market - correct answer ✔✔The group that the promotion strategy will be developed to
specifically attract
Promotion is a specific form of ________________________. - correct answer
✔✔Communication
The promotion method supported by the Federal Communication Commission - correct answer
✔✔PSA
The most effective form of promotion for a recreation activity is? - correct answer ✔✔word of
mouth
The most effective way to motivate a college campus for an event is? - correct answer ✔✔word
of mouth
, The most effective promotion deliverable for capturing hotel guest to area tourism activities? -
correct answer ✔✔Brochures
The most typical activity participation novelty promo item for colleges is the? - correct answer
✔✔t-shirt
The most effective professional sport organization novelty promo item is the? - correct answer
✔✔Ball cap
Flyer development and design layout should be based on the - correct answer ✔✔rule of odds
The expected animation/intensity of the activity will guide the selection of the promotion ____.
- correct answer ✔✔graphic
The primary reason most people participate in recreation is - correct answer ✔✔socialization
Advertisements are designed to impact which phase of the recreation experience - correct
answer ✔✔Anticipation
The purpose of the evaluation process is to gather the correct _________. - correct answer
✔✔information/data
Criticism - correct answer ✔✔A useable evaluation report will provide constructive, direct, and
truthful
Recommendations - correct answer ✔✔The programmer uses the information in the evaluation
report to make
The final step in the programming cycle is - correct answer ✔✔alteration/change
answers graded A+
Market segmentation - correct answer ✔✔The process of organizing the interested population
into specific purchase behaviors
word of mouth - correct answer ✔✔The form of verbal advertising base on reputation
Market - correct answer ✔✔The total number people in a population willing to spend on your
service
Target market - correct answer ✔✔The group that the promotion strategy will be developed to
specifically attract
Promotion is a specific form of ________________________. - correct answer
✔✔Communication
The promotion method supported by the Federal Communication Commission - correct answer
✔✔PSA
The most effective form of promotion for a recreation activity is? - correct answer ✔✔word of
mouth
The most effective way to motivate a college campus for an event is? - correct answer ✔✔word
of mouth
, The most effective promotion deliverable for capturing hotel guest to area tourism activities? -
correct answer ✔✔Brochures
The most typical activity participation novelty promo item for colleges is the? - correct answer
✔✔t-shirt
The most effective professional sport organization novelty promo item is the? - correct answer
✔✔Ball cap
Flyer development and design layout should be based on the - correct answer ✔✔rule of odds
The expected animation/intensity of the activity will guide the selection of the promotion ____.
- correct answer ✔✔graphic
The primary reason most people participate in recreation is - correct answer ✔✔socialization
Advertisements are designed to impact which phase of the recreation experience - correct
answer ✔✔Anticipation
The purpose of the evaluation process is to gather the correct _________. - correct answer
✔✔information/data
Criticism - correct answer ✔✔A useable evaluation report will provide constructive, direct, and
truthful
Recommendations - correct answer ✔✔The programmer uses the information in the evaluation
report to make
The final step in the programming cycle is - correct answer ✔✔alteration/change
