Consumer Behavior: Buying, Having, Being (13th Edition, Michael R. Solomon) – Complete Test Bank with Questions and Answers (Chapters 1–14)

Consumer Behavior, 13e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
DR
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
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sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
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online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
SH
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
UB
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
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C) consumer behavior
D) marketing research
Answer: C
Diff: 1
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LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
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,4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
DR
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
B) purchase
C) postpurchase
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D) All of the above
Answer: D
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Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

6) Which of the following is NOT a stage of the consumption process?
A) desire
SH
B) prepurchase
C) purchase
D) postpurchase
Answer: A
Diff: 1
UB
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

7) According to the basic marketing concept, a firm exists to ________, only to the extent that
they understand the people or organizations that will use the products and services they sell.
_S
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs
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Answer: D
Diff: 2
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LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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,8) Which of the following is NOT considered a demographic?
A) sex
B) income
C) lifestyle
D) occupation
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
DR
9) A transaction in which two or more organizations or people give and receive something of
value is called ________.
A) buyer behavior
B) an exchange
C) perception
E
D) consumer perspective
Answer: B
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Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

10) ________ are statistics that measure observable aspects of population.
A) Psychographics
SH
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
Diff: 2
UB
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

11) When a transaction occurs between two or more organizations or people who give and
receive something of value, an exchange has taken place.
_S
Answer: TRUE
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
?

12) According to the definition of consumer behavior, how a consumer disposes of an idea and
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accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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, 13) Because consumer behavior is now examined as an entire consumption process that includes
prepurchase and postpurchase issues, exchange theory is irrelevant to the study of consumer
behavior.
Answer: FALSE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

14) Descriptive characteristics of a population are called demographics.
Answer: TRUE
DR
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

15) Demographics are statistics that measure observable aspects of a population, such as birth
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rate, age distribution, and income.
Answer: TRUE
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Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

16) In the early stages of development, consumer behavior was known as buyer behavior. What
important aspect of the exchange process does this change in name reflect?
SH
Answer: Buyer behavior reflects an emphasis on the act of purchase, but this exchange is
dependent upon a number of prepurchase and postpurchase perspectives and behaviors. To fully
understand why an exchange is made, researchers must look at decisions and influences before
the exchange, as well as the expectations of what happens after the exchange. The study of
consumer behavior accounts for prepurchase and postpurchase issues along with purchase issues,
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rather than simply buyer behavior.
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Reflective thinking
_S
17) Explain the term "market segmentation strategies."
Answer: Market segmentation strategies means an organization targets its product, service or
idea only to a specific group of consumers rather than everybody.
Diff: 2
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LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
?

18) Explain what a consumer is.
Answer: A consumer is a person who identifies a need or desire, makes a purchase, and then
disposes of the purchase during the three stages of the consumption process.
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge


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