Unit 22
Assignment 1
Activity 1:....................................................................................................2
Section 1:....................................................................................................2
1.1 Primary research approaches:............................................................2
a) Questionnaires and surveys:.............................................................2
b) Taste testing and focus groups:.........................................................2
1.2 Secondary research methods:...............................................................3
a) Competitor profiling and SWOT analysis:.............................................3
b) Market data and industry reports:........................................................3
Conclusion:..................................................................................................3
Section 2: How market research affects business decision making............3
2.1 Enhancing consumer and trend insights............................................3
Market research helps the snack box business by:................................3
2.1 Real life examples:.............................................................................3
a) Graze.................................................................................................3
b) Snack.................................................................................................4
Section 3: Specialist Market Research Firms' Role.......................................4
3.1 specialised agencies and functions:...................................................4
a) Mintel.................................................................................................4
b) Ipsos..................................................................................................4
c) Kantar................................................................................................4
3.2 Why use specialist agencies:..............................................................4
Specialist agencies:...............................................................................4
Conclusion:..................................................................................................5
Activity 2:....................................................................................................5
Section 1: Secondary research report.......................................................5
Summary:....................................................................................................5
Section 2: Primary research plan..............................................................6
Section 3: Full Research Implementation..................................................7
Reflection and Evaluation.......................................................................10
Effectiveness of Research Plan and Execution.....................................10
1
, Pilot Research Influence.......................................................................10
Recommendations for Future Research...............................................10
Introduction:
Activity 1:
Section 1:
1.1 Primary research approaches:
a) Questionnaires and surveys:
Online surveys allow Snack-Box to ask prospective clients for their
favourite snacks, dietary needs (e.g. vegan, gluten-free), anticipated
prices and delivery preferences.
Example: Google form survey on Instagram asking followers to respond
with their favourite snacks that they would want to discover in the box.
b) Taste testing and focus groups:
Getting a small panel to taste a series of snack pairings and provide
feedback which refines the final product on launch day.
Example: A one-time sampling event where people get a taste of three
different snack box samples and vote for their favourite one.
2
Assignment 1
Activity 1:....................................................................................................2
Section 1:....................................................................................................2
1.1 Primary research approaches:............................................................2
a) Questionnaires and surveys:.............................................................2
b) Taste testing and focus groups:.........................................................2
1.2 Secondary research methods:...............................................................3
a) Competitor profiling and SWOT analysis:.............................................3
b) Market data and industry reports:........................................................3
Conclusion:..................................................................................................3
Section 2: How market research affects business decision making............3
2.1 Enhancing consumer and trend insights............................................3
Market research helps the snack box business by:................................3
2.1 Real life examples:.............................................................................3
a) Graze.................................................................................................3
b) Snack.................................................................................................4
Section 3: Specialist Market Research Firms' Role.......................................4
3.1 specialised agencies and functions:...................................................4
a) Mintel.................................................................................................4
b) Ipsos..................................................................................................4
c) Kantar................................................................................................4
3.2 Why use specialist agencies:..............................................................4
Specialist agencies:...............................................................................4
Conclusion:..................................................................................................5
Activity 2:....................................................................................................5
Section 1: Secondary research report.......................................................5
Summary:....................................................................................................5
Section 2: Primary research plan..............................................................6
Section 3: Full Research Implementation..................................................7
Reflection and Evaluation.......................................................................10
Effectiveness of Research Plan and Execution.....................................10
1
, Pilot Research Influence.......................................................................10
Recommendations for Future Research...............................................10
Introduction:
Activity 1:
Section 1:
1.1 Primary research approaches:
a) Questionnaires and surveys:
Online surveys allow Snack-Box to ask prospective clients for their
favourite snacks, dietary needs (e.g. vegan, gluten-free), anticipated
prices and delivery preferences.
Example: Google form survey on Instagram asking followers to respond
with their favourite snacks that they would want to discover in the box.
b) Taste testing and focus groups:
Getting a small panel to taste a series of snack pairings and provide
feedback which refines the final product on launch day.
Example: A one-time sampling event where people get a taste of three
different snack box samples and vote for their favourite one.
2
