MKT 3300 Exam 3 (2025) Actual Exam
Questions and Answers A+ Graded
Self-Service .- .CORRECT .ANSWER-customers .perform .many .functions .during
.the .purchase .process
Limited .Service .- .CORRECT .ANSWER-provide .some .services, .such .as .credit
.and .merchandise .return, .but .not .others, .such .as .clothing .alterations
Full-Service .- .CORRECT .ANSWER-provide .many .services .to .the .customer
Depth .of .the .line .- .CORRECT .ANSWER-the .store .carries .a .large .assortment .of
.each .item; .such .as .running .shoes, .dress .shoes, .and .children's .shoes
Breadth .of .the .line .- .CORRECT .ANSWER-the .variety .of .different .items .a .store
.carries; .such .as .appliances .and .books
Scrambled .merchandising .- .CORRECT .ANSWER-offers .several .unrelated
.product .lines .in .a .single .store; .such .as .food, .cosmetics, .toys, .hardware
Forms .of .ownership .for .retail .business .- .CORRECT .ANSWER-independent
.retailer, .corporate .chain, .and .contractual .systems
Independent .Retailer .- .CORRECT .ANSWER-the .most .common .form .of
.ownership .- .owner .is .the .boss; .offer .convenience, .personal .service, .and
.lifestyle .compatibility
Corporate .Chain .- .CORRECT .ANSWER-multiple .outlets .under .common
.ownership .- .department .stores
Contractual .Systems .- .CORRECT .ANSWER-independently .owned .stores .that
.band .together .to .act .like .a .chain .- .ace .hardware .stores
Time .Utility .- .CORRECT .ANSWER-the .increase .in .customer .satisfaction .gained
.by .making .a .good .or .service .available .at .the .appropriate .time; .stores .open .24
.hours
Place .Utility .- .CORRECT .ANSWER-Adding .value .to .products .by .having .them
.where .people .want .them; .convenient .locations
, Form .Utility .- .CORRECT .ANSWER-the .value .producers .add .to .materials .in .the
.creation .of .finished .goods .and .services; .customize .purchases .in .bakery, .deli
.or .floral .departments
Possession .Utility .- .CORRECT .ANSWER-The .exchange .of .a .product .for .money;
.several .payment .and .credit .options
Retailing .includes .- .CORRECT .ANSWER-all .activities .involved .in .selling, .renting
.and .providing .products .and .services .to .ultimate .consumers .for .personal,
.family .or .household .use
Choiceboards .- .CORRECT .ANSWER-an .interactive, .Internet-enabled .system .that
.allows .individual .customers .to .design .their .own .products .and .services .by
.answering .a .few .questions .and .choosing .from .a .menu .of .product .or .service
.attributes .(or .components), .prices, .and .delivery .options
Legacy .Companies .- .CORRECT .ANSWER-these .are .traditional .markets .and
.consistently .refine .the .role .of .a .digital .technology .in .attracting, .retaining, .and
.building .consumer .relationships
Six .Reasons .Consumers .Buy .Online .- .CORRECT .ANSWER-convenience
choice
customization
communication
cost
control
Communication .Process .- .CORRECT .ANSWER-source, .message, .channel .of
.communication, .receiver, .process .of .encoding/decoding
Noise .- .CORRECT .ANSWER-The .reason .a .message .is .not .decoded .correctly;
.such .as .printing .mistake, .incorrect .picture, .words .that .do .not .clearly .express
.idea, .an .accent/slang
IMC .- .CORRECT .ANSWER-integrated .marketing .communications
IMC .5 .tools .- .CORRECT .ANSWER-advertising, .personal .selling, .sales
.promotion, .public .relations, .direct .marketing
Setting .the .promotion .budget .- .CORRECT .ANSWER-percentage .of .sales,
.competitive .parity, .all .you .can .afford, .objective .and .task
Percentage .of .Sales .- .CORRECT .ANSWER-a .promotional .budget .based .on .sales
Competitive .Parity .- .CORRECT .ANSWER-spending .in .the .same .range .as .your
.competitors
All .You .Can .Afford .- .CORRECT .ANSWER-generally .focused .on .small
.businesses
Questions and Answers A+ Graded
Self-Service .- .CORRECT .ANSWER-customers .perform .many .functions .during
.the .purchase .process
Limited .Service .- .CORRECT .ANSWER-provide .some .services, .such .as .credit
.and .merchandise .return, .but .not .others, .such .as .clothing .alterations
Full-Service .- .CORRECT .ANSWER-provide .many .services .to .the .customer
Depth .of .the .line .- .CORRECT .ANSWER-the .store .carries .a .large .assortment .of
.each .item; .such .as .running .shoes, .dress .shoes, .and .children's .shoes
Breadth .of .the .line .- .CORRECT .ANSWER-the .variety .of .different .items .a .store
.carries; .such .as .appliances .and .books
Scrambled .merchandising .- .CORRECT .ANSWER-offers .several .unrelated
.product .lines .in .a .single .store; .such .as .food, .cosmetics, .toys, .hardware
Forms .of .ownership .for .retail .business .- .CORRECT .ANSWER-independent
.retailer, .corporate .chain, .and .contractual .systems
Independent .Retailer .- .CORRECT .ANSWER-the .most .common .form .of
.ownership .- .owner .is .the .boss; .offer .convenience, .personal .service, .and
.lifestyle .compatibility
Corporate .Chain .- .CORRECT .ANSWER-multiple .outlets .under .common
.ownership .- .department .stores
Contractual .Systems .- .CORRECT .ANSWER-independently .owned .stores .that
.band .together .to .act .like .a .chain .- .ace .hardware .stores
Time .Utility .- .CORRECT .ANSWER-the .increase .in .customer .satisfaction .gained
.by .making .a .good .or .service .available .at .the .appropriate .time; .stores .open .24
.hours
Place .Utility .- .CORRECT .ANSWER-Adding .value .to .products .by .having .them
.where .people .want .them; .convenient .locations
, Form .Utility .- .CORRECT .ANSWER-the .value .producers .add .to .materials .in .the
.creation .of .finished .goods .and .services; .customize .purchases .in .bakery, .deli
.or .floral .departments
Possession .Utility .- .CORRECT .ANSWER-The .exchange .of .a .product .for .money;
.several .payment .and .credit .options
Retailing .includes .- .CORRECT .ANSWER-all .activities .involved .in .selling, .renting
.and .providing .products .and .services .to .ultimate .consumers .for .personal,
.family .or .household .use
Choiceboards .- .CORRECT .ANSWER-an .interactive, .Internet-enabled .system .that
.allows .individual .customers .to .design .their .own .products .and .services .by
.answering .a .few .questions .and .choosing .from .a .menu .of .product .or .service
.attributes .(or .components), .prices, .and .delivery .options
Legacy .Companies .- .CORRECT .ANSWER-these .are .traditional .markets .and
.consistently .refine .the .role .of .a .digital .technology .in .attracting, .retaining, .and
.building .consumer .relationships
Six .Reasons .Consumers .Buy .Online .- .CORRECT .ANSWER-convenience
choice
customization
communication
cost
control
Communication .Process .- .CORRECT .ANSWER-source, .message, .channel .of
.communication, .receiver, .process .of .encoding/decoding
Noise .- .CORRECT .ANSWER-The .reason .a .message .is .not .decoded .correctly;
.such .as .printing .mistake, .incorrect .picture, .words .that .do .not .clearly .express
.idea, .an .accent/slang
IMC .- .CORRECT .ANSWER-integrated .marketing .communications
IMC .5 .tools .- .CORRECT .ANSWER-advertising, .personal .selling, .sales
.promotion, .public .relations, .direct .marketing
Setting .the .promotion .budget .- .CORRECT .ANSWER-percentage .of .sales,
.competitive .parity, .all .you .can .afford, .objective .and .task
Percentage .of .Sales .- .CORRECT .ANSWER-a .promotional .budget .based .on .sales
Competitive .Parity .- .CORRECT .ANSWER-spending .in .the .same .range .as .your
.competitors
All .You .Can .Afford .- .CORRECT .ANSWER-generally .focused .on .small
.businesses
