Creative thinking
3P model of creativity
Process
Person
:
Process
Product
Own business is established
takes risks, capital is required
Creative problem-solving techniques
Brainstorming
Swot analysis
Person
Comes up with ideas for a business
• creative and innovative Pestle analysis
Important component in creative process
Brain divided into left & right side: New Creative problem- solving
techniques
Left Right
Logical Artistic
Rational -
Emotional
Mathematical 5W and H
i
Flexible
Detailed Association
Imaginative
Problem reversal
3 factors characterise a creative person Change to the reverse form: eg negative
into a positive or vice verse.
Expertise
Motivation Assess what other people are seeing
Creative thinking skills experience or even doing
Use the 5W and h technique
Expertise Change the direction of your perspective
Persons knowledge skills and experience gained
Assess results
through training tasks preformed or interactions.
Learned and gained overtime
Product
Motivation Fundamental changes To an existing product
Catalyst-encourages an action - to be creative work Incremental changes to an existing product
towards solving problems. Persons Internal need to A completely new product
develop something new and unique Finding a new or better way to produce the
product (production process)
Creative thinking skills
Way in which a person thinks. Analyse situations and
problems in particular way and combine different
ideas in several ways to solve problem
Proactive - thinking for future events
Reactive- thinking of ways to solve current problem
3P model of creativity
Process
Person
:
Process
Product
Own business is established
takes risks, capital is required
Creative problem-solving techniques
Brainstorming
Swot analysis
Person
Comes up with ideas for a business
• creative and innovative Pestle analysis
Important component in creative process
Brain divided into left & right side: New Creative problem- solving
techniques
Left Right
Logical Artistic
Rational -
Emotional
Mathematical 5W and H
i
Flexible
Detailed Association
Imaginative
Problem reversal
3 factors characterise a creative person Change to the reverse form: eg negative
into a positive or vice verse.
Expertise
Motivation Assess what other people are seeing
Creative thinking skills experience or even doing
Use the 5W and h technique
Expertise Change the direction of your perspective
Persons knowledge skills and experience gained
Assess results
through training tasks preformed or interactions.
Learned and gained overtime
Product
Motivation Fundamental changes To an existing product
Catalyst-encourages an action - to be creative work Incremental changes to an existing product
towards solving problems. Persons Internal need to A completely new product
develop something new and unique Finding a new or better way to produce the
product (production process)
Creative thinking skills
Way in which a person thinks. Analyse situations and
problems in particular way and combine different
ideas in several ways to solve problem
Proactive - thinking for future events
Reactive- thinking of ways to solve current problem
