AIS3717
MAY/JUNE 2025
EXAM (Answer
th
Guide) – Due 11
June 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
,1|Page
AIS3717 MAY/JUNE 2025 EXAM (Answer Guide) – Due 11th June 2025
QUESTIONS WITH 100% VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN
REQUIRED FORMAT AND WITHIN GIVEN GUIDELINES. IT IS GOOD TO USE AS A
GUIDE AND FOR REFERENCE, NEVER PLAGARIZE. Thank you and success in
your academics.
UNISA, 2025.
Contents
QUESTION 1 .............................................................................................................................................. 2
1.1 Design Thinking Stages to Revisit (15 Marks) ....................................................................... 2
1.2 Key Stakeholders Beyond Target Customers (10 Marks)................................................... 3
Reference List ....................................................................................................................................... 5
QUESTION 2 [25 Marks] ......................................................................................................................... 5
2.1 Value Proposition and Infopreneurship Venture (5 Marks) ................................................ 5
2.2 Five Types of Resources Needed (5 Marks) ........................................................................... 6
2.3 Estimated Cost Structure and Revenue Streams (5 Marks) ............................................... 6
2.4 Two Communication Channels and Their Business Purpose (10 Marks) ...................... 7
Reference List ....................................................................................................................................... 8
QUESTION 3 [25 Marks] ......................................................................................................................... 9
3.1 Two Business Structures for Lerato’s Online Bookshop (10 Marks) .............................. 9
3.2 Three Types of Intellectual Property Rights Lerato Can Apply For (15 Marks) .......... 10
Reference List ..................................................................................................................................... 11
QUESTION 4 [25 Marks] ....................................................................................................................... 12
PESTEL Analysis for a Digital Knowledge Management Start-up Focused on AI Literacy
at Unisa ................................................................................................................................................. 12
Reference List ..................................................................................................................................... 15
QUESTION 5 [25 Marks] ....................................................................................................................... 15
5.1 Triple Helix Ecosystem and Its Importance in African Entrepreneurship (10 Marks)15
5.2 African, Productive, and Unproductive Entrepreneurship (15 Marks) .......................... 16
Reference List ..................................................................................................................................... 18
, 2|Page
QUESTION 1
1.1 Design Thinking Stages to Revisit (15 Marks)
The student in the scenario needs to revisit the following stages of the design thinking
process:
a) Empathize:
This is the foundational phase in which innovators gain deep insight into user needs and
experiences (Brown, 2009). The lukewarm feedback and incorrect assumptions about
customer pain points (e.g., lack of access to laptops and smartphones) indicate that
insufficient or misguided empathy work was done initially. The student needs to re-
engage with potential users through interviews, observations, and ethnographic
methods to understand their real constraints and expectations.
b) Define:
The student is struggling to articulate a unique value proposition that resonates with
the targeted customers. This issue suggests that the "Define" stage was either poorly
executed or based on flawed empathy findings. Revisiting this stage will help synthesize
insights into a clear problem statement that reflects the users' actual needs and
contexts (Dam & Siang, 2020).
c) Ideate:
Because the product has not addressed core user challenges (e.g., technology
accessibility), ideation around alternative solutions is essential. Revisiting this stage will
help the student generate broader, more inclusive concepts—perhaps considering
solar-powered devices, offline paper kits, or radio-based learning—to cater to rural
contexts (Liedtka, 2015).
d) Prototype:
Although a technically sound prototype exists, its relevance to the users is in question.
The student should return to prototyping with new ideas derived from a renewed
MAY/JUNE 2025
EXAM (Answer
th
Guide) – Due 11
June 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
,1|Page
AIS3717 MAY/JUNE 2025 EXAM (Answer Guide) – Due 11th June 2025
QUESTIONS WITH 100% VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN
REQUIRED FORMAT AND WITHIN GIVEN GUIDELINES. IT IS GOOD TO USE AS A
GUIDE AND FOR REFERENCE, NEVER PLAGARIZE. Thank you and success in
your academics.
UNISA, 2025.
Contents
QUESTION 1 .............................................................................................................................................. 2
1.1 Design Thinking Stages to Revisit (15 Marks) ....................................................................... 2
1.2 Key Stakeholders Beyond Target Customers (10 Marks)................................................... 3
Reference List ....................................................................................................................................... 5
QUESTION 2 [25 Marks] ......................................................................................................................... 5
2.1 Value Proposition and Infopreneurship Venture (5 Marks) ................................................ 5
2.2 Five Types of Resources Needed (5 Marks) ........................................................................... 6
2.3 Estimated Cost Structure and Revenue Streams (5 Marks) ............................................... 6
2.4 Two Communication Channels and Their Business Purpose (10 Marks) ...................... 7
Reference List ....................................................................................................................................... 8
QUESTION 3 [25 Marks] ......................................................................................................................... 9
3.1 Two Business Structures for Lerato’s Online Bookshop (10 Marks) .............................. 9
3.2 Three Types of Intellectual Property Rights Lerato Can Apply For (15 Marks) .......... 10
Reference List ..................................................................................................................................... 11
QUESTION 4 [25 Marks] ....................................................................................................................... 12
PESTEL Analysis for a Digital Knowledge Management Start-up Focused on AI Literacy
at Unisa ................................................................................................................................................. 12
Reference List ..................................................................................................................................... 15
QUESTION 5 [25 Marks] ....................................................................................................................... 15
5.1 Triple Helix Ecosystem and Its Importance in African Entrepreneurship (10 Marks)15
5.2 African, Productive, and Unproductive Entrepreneurship (15 Marks) .......................... 16
Reference List ..................................................................................................................................... 18
, 2|Page
QUESTION 1
1.1 Design Thinking Stages to Revisit (15 Marks)
The student in the scenario needs to revisit the following stages of the design thinking
process:
a) Empathize:
This is the foundational phase in which innovators gain deep insight into user needs and
experiences (Brown, 2009). The lukewarm feedback and incorrect assumptions about
customer pain points (e.g., lack of access to laptops and smartphones) indicate that
insufficient or misguided empathy work was done initially. The student needs to re-
engage with potential users through interviews, observations, and ethnographic
methods to understand their real constraints and expectations.
b) Define:
The student is struggling to articulate a unique value proposition that resonates with
the targeted customers. This issue suggests that the "Define" stage was either poorly
executed or based on flawed empathy findings. Revisiting this stage will help synthesize
insights into a clear problem statement that reflects the users' actual needs and
contexts (Dam & Siang, 2020).
c) Ideate:
Because the product has not addressed core user challenges (e.g., technology
accessibility), ideation around alternative solutions is essential. Revisiting this stage will
help the student generate broader, more inclusive concepts—perhaps considering
solar-powered devices, offline paper kits, or radio-based learning—to cater to rural
contexts (Liedtka, 2015).
d) Prototype:
Although a technically sound prototype exists, its relevance to the users is in question.
The student should return to prototyping with new ideas derived from a renewed
