C0M3701
EXAM PORTFOLIO
MAY-JUNE 2025
, COM3701 – May/June 2025 Examination Portfolio
Student Name:
Student Number: (Insert here)
Module Code: COM3701
Selected Questions: Question 1 and Question 3
Total Marks: 70
✅ QUESTION 1: Online Marketing Strategy – Nubian Boutique [35 Marks]
1.1 Development and Nature of Online Marketing (13 marks)
Online marketing, also known as digital marketing, refers to the promotion of products
or services using digital channels like websites, email, social media, and mobile apps.
For Nubian Boutique, transitioning to an online marketing strategy involves:
Website Development: A professional, user-friendly e-commerce website with
integrated payment systems.
SEO (Search Engine Optimization): Optimising online content to appear in
search results globally.
Content Marketing: Sharing fashion tips, lookbooks, and blogs to build brand
authority.
Social Media Marketing: Using platforms like Instagram and TikTok to promote
products with influencers and direct links to the store.
Email Marketing: Personalized newsletters for promotions and updates.
Online Advertising: Google Ads or Facebook Ads to target international
audiences.
Analytics: Monitoring customer behaviour using tools like Google Analytics.
Online marketing for Nubian must balance aesthetic appeal, user experience, and
global accessibility.
1.2.1 Elements of the Online Marketing Mix (10 marks)
EXAM PORTFOLIO
MAY-JUNE 2025
, COM3701 – May/June 2025 Examination Portfolio
Student Name:
Student Number: (Insert here)
Module Code: COM3701
Selected Questions: Question 1 and Question 3
Total Marks: 70
✅ QUESTION 1: Online Marketing Strategy – Nubian Boutique [35 Marks]
1.1 Development and Nature of Online Marketing (13 marks)
Online marketing, also known as digital marketing, refers to the promotion of products
or services using digital channels like websites, email, social media, and mobile apps.
For Nubian Boutique, transitioning to an online marketing strategy involves:
Website Development: A professional, user-friendly e-commerce website with
integrated payment systems.
SEO (Search Engine Optimization): Optimising online content to appear in
search results globally.
Content Marketing: Sharing fashion tips, lookbooks, and blogs to build brand
authority.
Social Media Marketing: Using platforms like Instagram and TikTok to promote
products with influencers and direct links to the store.
Email Marketing: Personalized newsletters for promotions and updates.
Online Advertising: Google Ads or Facebook Ads to target international
audiences.
Analytics: Monitoring customer behaviour using tools like Google Analytics.
Online marketing for Nubian must balance aesthetic appeal, user experience, and
global accessibility.
1.2.1 Elements of the Online Marketing Mix (10 marks)
