Examen

TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).

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Subido en

04-06-2025

Escrito en

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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download). TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 1: The foundations of digital marketing. Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Chapter 5: Barriers, considerations and data protection in digital marketing strategy Page : 21 Chapter 6: Enabling technologies for online marketing and digital transformation Page : 25 Chapter 7: Planning your digital marketing strategy –Objectives, Page : 29 Chapter 8: SEO strategy and organic techniques Page : 34 Chapter 9: Building and optimizing a winning paid search strategy Page : 38 Chapter 10: Display advertising and programmatic targeting Page : 42 Chapter 11: Tailoring your social media strategy . Page : 45 Chapter 12: Marketing automation, messaging and email marketing – the unsung heroes. Page : 50 Chapter 13: Affiliates schemes and partnerships to deliver highly targeted leads Page : 53 Chapter 14: Lead generation that delivers results . Page : 56 Chapter 15: Content strategy – a key pillar of success Chapter 16: Personalizing the customer journey and digital experience Page : 65 Chapter 17: Effective Experience Design (XD) . Page : 69 Chapter 18: Optimizing your e-commerce platform . Page : 72 Chapter 19: Managing loyalty, CRM and data . Page : 75 Chapter 20: Measuring success through data analytics and reporting Page : 80 Chapter 21: Providing a smooth online service and customer experience Page : 84 Chapter 22: Putting together your digital marketing strategy.

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An Integrated Approach To Online

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An Integrated Approach To Online

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Libro relacionado

Simon Kingsnorth Digital Marketing Strategy

Edición:2022
ISBN:9781398605978
Edición:Desconocido

Escuela, estudio y materia

Institución: An Integrated Approach To Online
Grado: An Integrated Approach To Online

Información del documento

Subido en: 4 de junio de 2025
Número de páginas: 89
Escrito en: 2025/2026
Tipo: Examen
Contiene: Preguntas y respuestas

Temas

9781398605978
3rd edition
simon kingsnorth
test bank for digital marketing strategy an integr
digital marketing strategy
an integrated approach to online

Vista previa del contenido

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Chapter 20: Measuring success through data
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