RATED CORRECT REAL EXAM QUESTIONS AND CORRECT
ANSWERS| GRADED A+ |2025 LATEST VERSION | 100% VERIFIED
state 2 stakeholder needs of employees - (answer)job security and competitive pay/benefits
state 2 stakeholder needs of customers - (answer)value for money and after sales service
state 2 stakeholder needs of local community - (answer)job creation and less pollution
state 2 stakeholder needs of suppliers - (answer)regular orders and payment on time
stakeholder mapping - (answer)identifies the approaches a business can take towards its
stakeholders based on their level of power over the business their interest in the business;
monitor (l-l), keep informed (h-i, l-p), keep satisified (h-p, l-i), manage closely (h-h)
list 3 reasons why businesses should consider stakeholder needs when making decisions -
(answer)decisions are likely to be considered and implemented more easily, firm can gain more
favourable reputation from growing public interest, and productivity levels increase due to a rise
in employee motivation which can then increase competition
identify 2 stakeholders that needs overlap - (answer)banks and shareholders
identify 2 different stakeholder needs that cause conflict - (answer)shareholders and employees
2 examples of industrial goods - (answer)machinery and component parts
2 examples of consumer goods - (answer)shopping goods (phones, clothes), convenience goods
(milk/bread, newspapers)
, 2 influences on integrated marketing mix - (answer)target market and current stage of product
life cycle the product is in
2 influences on new product development - (answer)actions of competitors and amount of
resources available
2 influences on choice of distribution channel - (answer)the nature of product and customer
expectations in terms of being able to access/purchase product
2 influences on promotional mix - (answer)promotional budget and developments in technology
penetration pricing - (answer)low prices are charged to gain market share quickly
price skimming - (answer)high prices are charged when a product is launched in order to gain a
high profit margin
relationship marketing - (answer)an approach that focuses on an organisation developing an on-
going and long lasting relationship with its customers
whats the product life cycle - (answer)describes the different stages a product goes through over
time; r&d, introduction, growth maturity, and decline
whats the boston matrix - (answer)it positions products in relation to how fast the market is
growing and the market share of the product compared with the largest competitor; dogs (l-l), ?
(h-g, l-s), cash cows (h-s, l-g), and stars (h-h)
whats the value of branding to a business? - (answer)new products are likely to be accepted if
they are associated with a strong brand but a negative event/publicity can tarnish an
organisations brand or reputation