WGU D381E ECOMMERCE MARKETING
ANALYTICS FINAL EXAM 2025 QUESTIONS
AND ANSWERS GRADED A+
What are performance goals called when they apply to marketing goals?
They are sometimes referred to as marketing objectives
What is ROAS in the context of advertising campaigns?
Return on Ad Spend (ROAS) is calculated as the ratio of revenue generated to the
amount spent on advertising
Why is creating a media plan important for ad campaigns?
A media plan is essential for setting performance goals and optimizing campaigns
across different marketing budgets
What does a media plan contain?
Details about where, when, and how often an ad will appear across various media
channels, focusing on digital media
,What should you consider when creating a digital media plan?
Target audience, budget, media mix, campaign duration, key performance
indicators (KPIs), and performance goals
What is a business goal?
A desired aim or outcome for a business, such as growing revenue or improving
customer service
How does a marketing goal relate to a business goal?
A marketing goal is a specific objective within a marketing plan that supports a
broader business goal
What is a key performance indicator (KPI)?
A measurement used to gauge the success of a business in reaching its business or
marketing goals
Why are campaign-level performance goals important?
They provide specific targets for individual campaigns that align with overall
marketing and business goals
,What is ROAS and how is it defined?
Return on Ad Spend (ROAS) is the ratio of revenue generated to the amount spent
on advertising
Why is measuring performance goals important in marketing?
Measuring performance goals maximizes the return on investment (ROI) for
marketing campaigns, regardless of whether the goal is brand awareness or sales
revenue
What is the purpose of A/B testing in marketing?
To help marketers make informed decisions about target audiences, direct response
ads, and budget allocation during campaigns
Why is customer acuisition emphasized in e-commerce?
Customer acuisition is a driving force for growth and success in e-commerce
businesses
What is the purpose of a media plan in marketing?
, A media plan helps visualize the components of a marketing campaign before it is
executed
What are two key reuirements included in a media plan?
Number of impressions (how many times an ad is displayed) and number of clicks
(measuring responses)
What is a performance goal?
A performance goal is a target with a measurable numeric value that can apply to
marketing goals or specific campaigns
How can you calculate ROAS?
ROAS = (Number of products sold × Cost per unit) / Ad spend
What is the ROAS if it costs $80 in advertising to sell three units of a $100
product?
ROAS is 3
75, which can also be expressed as a ratio of 3
ANALYTICS FINAL EXAM 2025 QUESTIONS
AND ANSWERS GRADED A+
What are performance goals called when they apply to marketing goals?
They are sometimes referred to as marketing objectives
What is ROAS in the context of advertising campaigns?
Return on Ad Spend (ROAS) is calculated as the ratio of revenue generated to the
amount spent on advertising
Why is creating a media plan important for ad campaigns?
A media plan is essential for setting performance goals and optimizing campaigns
across different marketing budgets
What does a media plan contain?
Details about where, when, and how often an ad will appear across various media
channels, focusing on digital media
,What should you consider when creating a digital media plan?
Target audience, budget, media mix, campaign duration, key performance
indicators (KPIs), and performance goals
What is a business goal?
A desired aim or outcome for a business, such as growing revenue or improving
customer service
How does a marketing goal relate to a business goal?
A marketing goal is a specific objective within a marketing plan that supports a
broader business goal
What is a key performance indicator (KPI)?
A measurement used to gauge the success of a business in reaching its business or
marketing goals
Why are campaign-level performance goals important?
They provide specific targets for individual campaigns that align with overall
marketing and business goals
,What is ROAS and how is it defined?
Return on Ad Spend (ROAS) is the ratio of revenue generated to the amount spent
on advertising
Why is measuring performance goals important in marketing?
Measuring performance goals maximizes the return on investment (ROI) for
marketing campaigns, regardless of whether the goal is brand awareness or sales
revenue
What is the purpose of A/B testing in marketing?
To help marketers make informed decisions about target audiences, direct response
ads, and budget allocation during campaigns
Why is customer acuisition emphasized in e-commerce?
Customer acuisition is a driving force for growth and success in e-commerce
businesses
What is the purpose of a media plan in marketing?
, A media plan helps visualize the components of a marketing campaign before it is
executed
What are two key reuirements included in a media plan?
Number of impressions (how many times an ad is displayed) and number of clicks
(measuring responses)
What is a performance goal?
A performance goal is a target with a measurable numeric value that can apply to
marketing goals or specific campaigns
How can you calculate ROAS?
ROAS = (Number of products sold × Cost per unit) / Ad spend
What is the ROAS if it costs $80 in advertising to sell three units of a $100
product?
ROAS is 3
75, which can also be expressed as a ratio of 3
