Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
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Edition Solomon gg gg




Consumer Behavior, 13e (Solomon) gg gg gg


Chapter 2 Consumer and Social Well-Being
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1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act gg


B) Foreign Corrupt Practices Act gg gg gg


C) Patriot Act gg


D) Robinson-Patman Act gg


Answer: B
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Diff: 1 gg


LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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2) Rules of conduct that guide actions in the marketplace are called
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A) social obligation gg


B) social responsibility
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C) business ethics gg


D) social awareness gg


Answer: C
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Diff: 1 gg


LO: 2.1: Ethical business is good business.
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AACSB: Ethical understanding and reasoning
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3) The importance people attach to worldly possessions is called
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A) ego products gg


B) materialism
C) needs
D) wants
Answer:
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B Diff: 1
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LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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4) Though the Organization for Economic Cooperation and Development (OECD)
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outlaws bribery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) All of the above
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Answer: D
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Diff: 1 gg


LO: 2.1: Ethical business is good business.
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AACSB: Ethical understanding and reasoning
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1
Copyright © 2020 Pearson Education,
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Inc. gg



mynursytest.store

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
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Edition Solomon gg gg




5) The U.S. government is trying to encourage businesses and consumers to select green
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cleaning products, which of the following are examples of company's pursuing such
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products?
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A) Arm & Hammer gg gg


B) Unilever
C) Nestle
D) SC Johnson & gg gg


Co.
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Answer: D g g


Diff: 3 gg


LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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6) Business ethics are rules of conduct published by the Better Business Bureau that
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guide actions in the marketplace.
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Answer: FALSE gg


Diff: 2
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LO: 2.1: Ethical business is good business.
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AACSB: Ethical understanding and reasoning
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7) Products meet existing needs, and marketing activities only help to communicate
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their availability.
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Answer: TRUE gg


Diff: 1
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LO: 2.1: Ethical business is good business.
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AACSB: Ethical understanding and reasoning
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8) Advertising is a service for which consumers are willing to pay because the
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information it provides reduces their search time.
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Answer: TRUE gg


Diff: 1
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LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help to communicate
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their availability. The economics of information perspective regards advertising as an
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important source of consumer information learning. This view emphasizes the economic
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cost of the time we spend to search for products. Accordingly, advertising is a service for
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which consumers are willing to pay because the information it provides reduces their
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search time.
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Diff: 2 gg


LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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2
Copyright © 2020 Pearson Education, gg gg gg gg

Inc. gg



mynursytest.store

, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
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Edition Solomon gg gg




10) If you are unhappy with a product or service, what are your three possible courses of
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action? Answer: You may use a voice response, private response, or third-party
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response. The voice response is the best for the marketer because it enables a correction
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to the problem.
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Diff: 1 gg


LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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11) Explain why advertising is necessary. gg gg gg gg


Answer: Advertising helps to communicate products' availability and
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usefulness. Diff: 3
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LO: 2.1: Ethical business is good business.
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AACSB: Application of knowledge
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12) When consumers are unhappy with a product, they boycott the product and/or store
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and express dissatisfaction to friends. This is called a response.
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A) private
B) third-party
C) voice
D) public
Answer:
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ggA Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of
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their business activities.
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AACSB: Application of knowledge g g gg gg




13) When consumers are unhappy with a product, they may file a complaint in the form of
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legal action, Better Business Bureau complaint, or publishing a negative review. This is
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called a
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response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
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Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of
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their business activities.
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AACSB: Application of knowledge g g gg gg




3
Copyright © 2020 Pearson Education,
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Inc. gg



mynursytest.store