HTMT Exam #2 (Chapter 4) - travel
intermediaries UPDATED ACTUAL Exam
Questions and CORRECT Answers
familiarization trips - CORRECT ANSWER - trips offered by agencies, hotels, tour
operators, etc. at low or no cost to acquaint travel agents with the products and services they
offer
intermediaries - CORRECT ANSWER - goal: provide high quality customer service as a
link between suppliers, the tourism industry, and clients
- sells companies services and goods to tourists
who benefits from intermediaries? - CORRECT ANSWER - clients
- needs are taken care of while saving them money
suppliers
- receive increased revenue while saving money by not having to market more
one level (direct) distribution channels - CORRECT ANSWER - - service provider -->
customer
- airline, car rental, lodging, restaurants, etc
- rely on online promotions and advertising
- saves supplier's money because it by passes intermediaries
why use intermediaries?
what do they do? - CORRECT ANSWER - makes suppliers services available to large
numbers of potential customers in a cost-effective way
, - gather and provide info about types and availability of service offered
- make itineraries (reservations, confirmations, tickets, accommodations, tour packages, etc)
"product mix"
- contact current and potential customers
- getting and giving deals on services
commissions - CORRECT ANSWER - expenses of selling services through intermediaries
ONCE services have been sold or used
who is becoming an important intermediary?
why? - CORRECT ANSWER - credit card companies
- provide array of services to travelers
- provide marketing info to suppliers using data mining capabilities
--- remembering past buys and marketing to similar buys
two level distribution channels
OTAs - CORRECT ANSWER - - service provider --> travel agent --> customer
- agents provide advice and can give deals and discounts
- represent 1/2 of travel sales in US
- represent 3/4 cruise sales
- OTAs (online travel agencies) - expedia, orbitz, priceline, travelocity, etc
global distrubution systems (GDS) - CORRECT ANSWER - - travel agents have access to
products still unavailable to customers
intermediaries UPDATED ACTUAL Exam
Questions and CORRECT Answers
familiarization trips - CORRECT ANSWER - trips offered by agencies, hotels, tour
operators, etc. at low or no cost to acquaint travel agents with the products and services they
offer
intermediaries - CORRECT ANSWER - goal: provide high quality customer service as a
link between suppliers, the tourism industry, and clients
- sells companies services and goods to tourists
who benefits from intermediaries? - CORRECT ANSWER - clients
- needs are taken care of while saving them money
suppliers
- receive increased revenue while saving money by not having to market more
one level (direct) distribution channels - CORRECT ANSWER - - service provider -->
customer
- airline, car rental, lodging, restaurants, etc
- rely on online promotions and advertising
- saves supplier's money because it by passes intermediaries
why use intermediaries?
what do they do? - CORRECT ANSWER - makes suppliers services available to large
numbers of potential customers in a cost-effective way
, - gather and provide info about types and availability of service offered
- make itineraries (reservations, confirmations, tickets, accommodations, tour packages, etc)
"product mix"
- contact current and potential customers
- getting and giving deals on services
commissions - CORRECT ANSWER - expenses of selling services through intermediaries
ONCE services have been sold or used
who is becoming an important intermediary?
why? - CORRECT ANSWER - credit card companies
- provide array of services to travelers
- provide marketing info to suppliers using data mining capabilities
--- remembering past buys and marketing to similar buys
two level distribution channels
OTAs - CORRECT ANSWER - - service provider --> travel agent --> customer
- agents provide advice and can give deals and discounts
- represent 1/2 of travel sales in US
- represent 3/4 cruise sales
- OTAs (online travel agencies) - expedia, orbitz, priceline, travelocity, etc
global distrubution systems (GDS) - CORRECT ANSWER - - travel agents have access to
products still unavailable to customers
