COM3702
Assignment 3
(Portfolio) Semester
1 (Answer Guide) -
Due 2 June 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
,1|Page
COM3702 Assignment 3 (Portfolio) Semester 1 (Answer Guide) - Due 2 June 2025
QUESTIONS WITH 100% VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN
REQUIRED FORMAT AND WITHIN GIVEN GUIDELINES. IT IS GOOD TO USE AS A
GUIDE AND FOR REFERENCE, NEVER PLAGARIZE. Thank you and success in
your academics.
UNISA, 2025
Contents
1. Introduction [5 marks] ............................................................................................................................ 2
2. Media and Race [25 marks] ................................................................................................................. 2
2.1 The Term Racism [5 marks]........................................................................................................... 2
2.2 Newspaper Article and Racist Incident [5 marks] ....................................................................... 3
2.3 Videos Spreading the Story [5 marks] .......................................................................................... 3
2.4 Opinion Piece: FlySafair Incident [10 marks] .............................................................................. 3
References .............................................................................................................................................. 4
3. News as Representation [30 marks] ................................................................................................... 5
3.1 News Values [10 marks] ................................................................................................................. 5
3.2 Gatekeeping [5 marks] .................................................................................................................... 5
3.3 Agenda-Setting and Framing [5 marks] ....................................................................................... 6
3.4 Opinion Piece: US Financial Withdrawal [10 marks].................................................................. 6
Conclusion:.............................................................................................................................................. 7
References .............................................................................................................................................. 7
4. Gender and the Media [25 marks]....................................................................................................... 8
Critical Essay: Representation of Gender in Media .......................................................................... 8
Analysis of Female Representation in Advertisement ...................................................................... 8
Conclusion: Gender Representation in South African Media .......................................................... 9
References .............................................................................................................................................. 9
5. Media and Terrorism [25 marks].......................................................................................................... 9
Critical Essay: Terrorism, Media, and the 2021 South African Riots ............................................. 9
Introduction.......................................................................................................................................... 9
Conclusion ......................................................................................................................................... 11
References ............................................................................................................................................ 11
, 2|Page
6. Media and Communication Markets [20 marks].............................................................................. 11
Media Concentration in South Africa: Power, Control, and Consequences................................ 11
Introduction........................................................................................................................................ 11
Types of Media Concentration in South Africa ............................................................................ 12
Content Creation vs. Distribution ................................................................................................... 13
Conclusion ......................................................................................................................................... 13
References ............................................................................................................................................ 13
7. Conclusion [5 marks] ........................................................................................................................... 14
Self-Assessment and Self-Reflection [5 marks] .................................................................................. 14
1. Introduction [5 marks]
This portfolio examination critically examines the intersection of media and race,
focusing on a recent incident involving a SABC employee, Nobuntu Mkhize, who
allegedly used racial language and assaulted cabin crew on a FlySafair flight. The
incident, widely reported in South African media, raises important questions about
racism, media representation, and the role of social media in amplifying such
controversies.
The discussion will first define racism and summarize the selected news report. It will
then analyze how the media framed the incident as racist and identify the underlying
racial ideology. Additionally, the role of videos in spreading the story will be assessed,
considering whether they fuel racism or merely reflect societal attitudes. Finally, an
opinion piece will evaluate the FlySafair incident, drawing on media ethics and public
discourse.
2. Media and Race [25 marks]
2.1 The Term Racism [5 marks]
Racism refers to prejudice, discrimination, or antagonism directed against individuals or
groups based on their racial or ethnic identity, often reinforced by systemic power
structures. It manifests through stereotypes, hate speech, and unequal treatment.
Assignment 3
(Portfolio) Semester
1 (Answer Guide) -
Due 2 June 2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.
,1|Page
COM3702 Assignment 3 (Portfolio) Semester 1 (Answer Guide) - Due 2 June 2025
QUESTIONS WITH 100% VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN
REQUIRED FORMAT AND WITHIN GIVEN GUIDELINES. IT IS GOOD TO USE AS A
GUIDE AND FOR REFERENCE, NEVER PLAGARIZE. Thank you and success in
your academics.
UNISA, 2025
Contents
1. Introduction [5 marks] ............................................................................................................................ 2
2. Media and Race [25 marks] ................................................................................................................. 2
2.1 The Term Racism [5 marks]........................................................................................................... 2
2.2 Newspaper Article and Racist Incident [5 marks] ....................................................................... 3
2.3 Videos Spreading the Story [5 marks] .......................................................................................... 3
2.4 Opinion Piece: FlySafair Incident [10 marks] .............................................................................. 3
References .............................................................................................................................................. 4
3. News as Representation [30 marks] ................................................................................................... 5
3.1 News Values [10 marks] ................................................................................................................. 5
3.2 Gatekeeping [5 marks] .................................................................................................................... 5
3.3 Agenda-Setting and Framing [5 marks] ....................................................................................... 6
3.4 Opinion Piece: US Financial Withdrawal [10 marks].................................................................. 6
Conclusion:.............................................................................................................................................. 7
References .............................................................................................................................................. 7
4. Gender and the Media [25 marks]....................................................................................................... 8
Critical Essay: Representation of Gender in Media .......................................................................... 8
Analysis of Female Representation in Advertisement ...................................................................... 8
Conclusion: Gender Representation in South African Media .......................................................... 9
References .............................................................................................................................................. 9
5. Media and Terrorism [25 marks].......................................................................................................... 9
Critical Essay: Terrorism, Media, and the 2021 South African Riots ............................................. 9
Introduction.......................................................................................................................................... 9
Conclusion ......................................................................................................................................... 11
References ............................................................................................................................................ 11
, 2|Page
6. Media and Communication Markets [20 marks].............................................................................. 11
Media Concentration in South Africa: Power, Control, and Consequences................................ 11
Introduction........................................................................................................................................ 11
Types of Media Concentration in South Africa ............................................................................ 12
Content Creation vs. Distribution ................................................................................................... 13
Conclusion ......................................................................................................................................... 13
References ............................................................................................................................................ 13
7. Conclusion [5 marks] ........................................................................................................................... 14
Self-Assessment and Self-Reflection [5 marks] .................................................................................. 14
1. Introduction [5 marks]
This portfolio examination critically examines the intersection of media and race,
focusing on a recent incident involving a SABC employee, Nobuntu Mkhize, who
allegedly used racial language and assaulted cabin crew on a FlySafair flight. The
incident, widely reported in South African media, raises important questions about
racism, media representation, and the role of social media in amplifying such
controversies.
The discussion will first define racism and summarize the selected news report. It will
then analyze how the media framed the incident as racist and identify the underlying
racial ideology. Additionally, the role of videos in spreading the story will be assessed,
considering whether they fuel racism or merely reflect societal attitudes. Finally, an
opinion piece will evaluate the FlySafair incident, drawing on media ethics and public
discourse.
2. Media and Race [25 marks]
2.1 The Term Racism [5 marks]
Racism refers to prejudice, discrimination, or antagonism directed against individuals or
groups based on their racial or ethnic identity, often reinforced by systemic power
structures. It manifests through stereotypes, hate speech, and unequal treatment.
