What is SWOT Analysis?
SWOT stands for:
Strengths
Weaknesses
Opportunities
Threats
It is a strategic planning tool used to identify internal and external factors that impact business
performance.
Internal Factors
1. Strengths (S)
o Characteristics that give the company an advantage.
o Example: Strong brand reputation, loyal customer base, proprietary technology.
2. Weaknesses (W)
o Characteristics that place the company at a disadvantage.
o Example: Poor location, high employee turnover, limited financial resources.
External Factors
3. Opportunities (O)
o External factors the company can capitalize on.
o Example: Emerging markets, new technology, policy changes.
4. Threats (T)
o External challenges that can harm the organization.
o Example: Competitors, changing regulations, supply chain issues.
SWOT Example: Starbucks
Strengths: Global presence, strong brand, customer loyalty.
Weaknesses: High product prices, reliance on U.S. market.
Opportunities: Expand in emerging markets, new product lines.
Threats: Competition, fluctuating coffee bean prices.
Benefits of SWOT
This study source was downloaded by 100000899194722 from CourseHero.com on 05-30-2025 12:48:56 GMT -05:00
https://www.coursehero.com/file/249869877/What-is-SWOT-Analysisdocx/
SWOT stands for:
Strengths
Weaknesses
Opportunities
Threats
It is a strategic planning tool used to identify internal and external factors that impact business
performance.
Internal Factors
1. Strengths (S)
o Characteristics that give the company an advantage.
o Example: Strong brand reputation, loyal customer base, proprietary technology.
2. Weaknesses (W)
o Characteristics that place the company at a disadvantage.
o Example: Poor location, high employee turnover, limited financial resources.
External Factors
3. Opportunities (O)
o External factors the company can capitalize on.
o Example: Emerging markets, new technology, policy changes.
4. Threats (T)
o External challenges that can harm the organization.
o Example: Competitors, changing regulations, supply chain issues.
SWOT Example: Starbucks
Strengths: Global presence, strong brand, customer loyalty.
Weaknesses: High product prices, reliance on U.S. market.
Opportunities: Expand in emerging markets, new product lines.
Threats: Competition, fluctuating coffee bean prices.
Benefits of SWOT
This study source was downloaded by 100000899194722 from CourseHero.com on 05-30-2025 12:48:56 GMT -05:00
https://www.coursehero.com/file/249869877/What-is-SWOT-Analysisdocx/
