Contents
Established and emerging consumer value propositions within the fast-food industry...................2
Location and services...................................................................................................................2
Quality and Pricing......................................................................................................................2
Flowchart of a fast-food restaurant's order fulfillment process.......................................................3
Application of manufacturing excellence in fast food chains..........................................................4
Digital automation.......................................................................................................................5
Quality and timely production.....................................................................................................5
Review the relationship between service quality and profitability in the industry..........................6
Relationship between Quality and Profitability...........................................................................6
Relationship between Service and Profitability...........................................................................7
Current and potential operational challenges faced by managers in the fast-food industry............8
Current Operational Challenges Faced by Mangers....................................................................8
Potential operational Challenges.................................................................................................9
Provide recommendations for improving the service operations of the fast-food restaurants......10
Internal services.........................................................................................................................10
External Services.......................................................................................................................10
, Established and emerging consumer value propositions within the fast-
food industry.
The fast-food industry is facing dynamic changes due to changing consumer tastes and the entry
of many fast food retailers in the market. To adapt to these changes, fast food vendors need to
enhance customer satisfaction through value proposition. “This is achieved through the
establishment of specific customers' needs and putting in place strategies that promote value
addition for these customers” (Branch, 2019). Taste, price, and quality should be focused more
by the vendor as they are some of the factors that fast-food consumers most consider.
Location and services
The fast-food industries provide convenient locations for their customers. They are strategically
located off highway exits and also at local stations to enhance easy accessibility. At these outlets,
customers enjoy comfortable sitting and in-store facilities. Most customers appreciate a
congenial and enjoyable venue with a conducive environment where they can relax with family
and friends and feel at home. Fast food restaurants have highly trained workers to ensure
customers are served fast and efficiently. Delayed or inefficient services demean a firm’s
customer value. Fast food restaurants also integrate consistent quality menu items that are
appealing to the customer. This includes a broad range of products to choose from, for different
demographic settings of the population. This makes the fast-food restaurant more convenient for
their variety of products that suit different classes of people with different lifestyles.
Quality and Pricing
To create value propositions for their customers, fast food restaurants employ good value
offering and favorable pricing. This is achieved through packages designed with special offers to
Established and emerging consumer value propositions within the fast-food industry...................2
Location and services...................................................................................................................2
Quality and Pricing......................................................................................................................2
Flowchart of a fast-food restaurant's order fulfillment process.......................................................3
Application of manufacturing excellence in fast food chains..........................................................4
Digital automation.......................................................................................................................5
Quality and timely production.....................................................................................................5
Review the relationship between service quality and profitability in the industry..........................6
Relationship between Quality and Profitability...........................................................................6
Relationship between Service and Profitability...........................................................................7
Current and potential operational challenges faced by managers in the fast-food industry............8
Current Operational Challenges Faced by Mangers....................................................................8
Potential operational Challenges.................................................................................................9
Provide recommendations for improving the service operations of the fast-food restaurants......10
Internal services.........................................................................................................................10
External Services.......................................................................................................................10
, Established and emerging consumer value propositions within the fast-
food industry.
The fast-food industry is facing dynamic changes due to changing consumer tastes and the entry
of many fast food retailers in the market. To adapt to these changes, fast food vendors need to
enhance customer satisfaction through value proposition. “This is achieved through the
establishment of specific customers' needs and putting in place strategies that promote value
addition for these customers” (Branch, 2019). Taste, price, and quality should be focused more
by the vendor as they are some of the factors that fast-food consumers most consider.
Location and services
The fast-food industries provide convenient locations for their customers. They are strategically
located off highway exits and also at local stations to enhance easy accessibility. At these outlets,
customers enjoy comfortable sitting and in-store facilities. Most customers appreciate a
congenial and enjoyable venue with a conducive environment where they can relax with family
and friends and feel at home. Fast food restaurants have highly trained workers to ensure
customers are served fast and efficiently. Delayed or inefficient services demean a firm’s
customer value. Fast food restaurants also integrate consistent quality menu items that are
appealing to the customer. This includes a broad range of products to choose from, for different
demographic settings of the population. This makes the fast-food restaurant more convenient for
their variety of products that suit different classes of people with different lifestyles.
Quality and Pricing
To create value propositions for their customers, fast food restaurants employ good value
offering and favorable pricing. This is achieved through packages designed with special offers to
