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COM3702 Assignment 3
PORTFOLIO (ANSWERS)
Due 2 June 2025 Semester
1 2025
NO PLAGIARISM
[Year]
, Course
Media Studies: Institutions Theories and Issues (COM3702)
Institution
University Of South Africa (Unisa)
Book
Media Studies
Well-structured COM3702 Assignment 3 PORTFOLIO (ANSWERS) Semester 1
2025 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION
GUARANTEED...
MEDIA AND RACE [25 marks] With the help of the South African Human
Rights Commission (SAHRC), a SABC employee named Nobuntu Mkhize may
have to come before the Equality Court after being caught on camera
reportedly using racial language and assaulting cabin personnel on a
Flysafair trip. Adapted from on-line newspaper articles. Select your OWN
online or printed news story from a newspaper that covers the incident on
Flysafair. You will need to acknowledge the online/printed news story in the
text and in the list of sources consulted. Also, attach the news story as an
addendum. Based on the story selected, answer the following questions: 2.1
The term racism Discuss in your own words what you understand by the
term “racism” and then provide a summary of the racial incident that you
have selected. Your summary should state the news media in which the
incident was reported, when the incident was reported, who the
perpetrator(s) was, what position of power the perpetrator held, which social
media the perpetrator used (if any) and any other details that may assist
your marker to relate to the incident (see Lynette Steenveld in Fourie
2018:282). (5 marks)
Question 2.1, including a discussion of the term “racism” and a summary based on a selected
news article. You can adapt this example once you select your actual article and attach it as an
addendum.
2.1 The term “racism”
Definition:
Racism refers to the belief that some races are inherently superior or inferior to others. It
involves discriminatory behavior, prejudice, or antagonism directed against individuals or groups
based on their race or ethnicity. Racism often manifests in social, economic, and political
, inequalities, and can be systemic or individual. It is rooted in historical power imbalances and
continues to influence social dynamics today.
Summary of the incident:
The racial incident involving Nobuntu Mkhize was reported in News24 on 6 May 2024.
According to the report, Mkhize, an SABC employee, allegedly used racially offensive language
and physically assaulted FlySafair cabin crew during a flight from Cape Town to Johannesburg.
Passengers captured the incident on camera, and the footage circulated widely on social media
platforms such as Twitter (now X) and Facebook.
The South African Human Rights Commission (SAHRC) expressed concern over the incident
and indicated that Mkhize may be brought before the Equality Court for her conduct. Mkhize
held a position of influence as a broadcaster associated with a national media institution, which
further amplified the public’s reaction to the event. The footage sparked outrage and reignited
public discourse on racism, accountability, and professional conduct in South Africa.
Media Source: News24
Date Reported: 6 May 2024
Perpetrator: Nobuntu Mkhize
Position of Power: SABC employee (media professional)
Social Media Used: Twitter (X), Facebook (for video sharing and public commentary)
This incident highlights how racism persists in modern-day South Africa and demonstrates the
media's role in exposing and addressing such behavior.
Note: Make sure to replace the publication details (e.g., News24, 6 May 2024) with the actual
source you choose and cite it properly in your list of sources consulted. Also, attach the full
article as an addendum when submitting your assignment. Let me know if you'd like help
locating a real article or formatting your reference list.
2.1 The term racism Discuss in your own words what you understand by the term “racism” and
then provide a summary of the racial incident that you have selected. Your summary should state
the news media in which the incident was reported, when the incident was reported, who the
COM3702 Assignment 3
PORTFOLIO (ANSWERS)
Due 2 June 2025 Semester
1 2025
NO PLAGIARISM
[Year]
, Course
Media Studies: Institutions Theories and Issues (COM3702)
Institution
University Of South Africa (Unisa)
Book
Media Studies
Well-structured COM3702 Assignment 3 PORTFOLIO (ANSWERS) Semester 1
2025 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION
GUARANTEED...
MEDIA AND RACE [25 marks] With the help of the South African Human
Rights Commission (SAHRC), a SABC employee named Nobuntu Mkhize may
have to come before the Equality Court after being caught on camera
reportedly using racial language and assaulting cabin personnel on a
Flysafair trip. Adapted from on-line newspaper articles. Select your OWN
online or printed news story from a newspaper that covers the incident on
Flysafair. You will need to acknowledge the online/printed news story in the
text and in the list of sources consulted. Also, attach the news story as an
addendum. Based on the story selected, answer the following questions: 2.1
The term racism Discuss in your own words what you understand by the
term “racism” and then provide a summary of the racial incident that you
have selected. Your summary should state the news media in which the
incident was reported, when the incident was reported, who the
perpetrator(s) was, what position of power the perpetrator held, which social
media the perpetrator used (if any) and any other details that may assist
your marker to relate to the incident (see Lynette Steenveld in Fourie
2018:282). (5 marks)
Question 2.1, including a discussion of the term “racism” and a summary based on a selected
news article. You can adapt this example once you select your actual article and attach it as an
addendum.
2.1 The term “racism”
Definition:
Racism refers to the belief that some races are inherently superior or inferior to others. It
involves discriminatory behavior, prejudice, or antagonism directed against individuals or groups
based on their race or ethnicity. Racism often manifests in social, economic, and political
, inequalities, and can be systemic or individual. It is rooted in historical power imbalances and
continues to influence social dynamics today.
Summary of the incident:
The racial incident involving Nobuntu Mkhize was reported in News24 on 6 May 2024.
According to the report, Mkhize, an SABC employee, allegedly used racially offensive language
and physically assaulted FlySafair cabin crew during a flight from Cape Town to Johannesburg.
Passengers captured the incident on camera, and the footage circulated widely on social media
platforms such as Twitter (now X) and Facebook.
The South African Human Rights Commission (SAHRC) expressed concern over the incident
and indicated that Mkhize may be brought before the Equality Court for her conduct. Mkhize
held a position of influence as a broadcaster associated with a national media institution, which
further amplified the public’s reaction to the event. The footage sparked outrage and reignited
public discourse on racism, accountability, and professional conduct in South Africa.
Media Source: News24
Date Reported: 6 May 2024
Perpetrator: Nobuntu Mkhize
Position of Power: SABC employee (media professional)
Social Media Used: Twitter (X), Facebook (for video sharing and public commentary)
This incident highlights how racism persists in modern-day South Africa and demonstrates the
media's role in exposing and addressing such behavior.
Note: Make sure to replace the publication details (e.g., News24, 6 May 2024) with the actual
source you choose and cite it properly in your list of sources consulted. Also, attach the full
article as an addendum when submitting your assignment. Let me know if you'd like help
locating a real article or formatting your reference list.
2.1 The term racism Discuss in your own words what you understand by the term “racism” and
then provide a summary of the racial incident that you have selected. Your summary should state
the news media in which the incident was reported, when the incident was reported, who the
