EXCELCENTRE LEARNING INSTITUTE 0846244729
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 0846244729
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of
specialty.CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 0846244729
Table of Contents
QUESTION 1 .......................................................................................................................... 4
suggest practical strategies that GlowNaturals could implement to strengthen each dimension
of brand equity. ...................................................................................................................... 4
QUESTION 2 .......................................................................................................................... 6
Choose a brand of your choice (local or international) and critically discuss how it can use a
combination of digital tools to enhance its branding strategy and connect effectively with its
target audience. Your discussion should relate to the chosen brand. (10 marks for practical
application to your brand)....................................................................................................... 6
QUESTION 3 ........................................................................................................................ 10
As a global marketing consultant, discuss five (5) major macro environmental factors and
market factors that would pose challenges to Zuri Organics in managing their global brand. ... 10
QUESTION 4 ........................................................................................................................ 13
As a brand strategy consultant, critically discuss potential risks associated with Savanna
Sparkle’s brand extension into the energy drink market. ......................................................... 13
QUESTION 5 ........................................................................................................................ 15
Critically discuss five (5) ethical risks in service branding that could influence the brand’s
reputation and customer trust. ............................................................................................. 15
Education is the most powerful weapon which you can use to change the world
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 0846244729
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of
specialty.CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 0846244729
Table of Contents
QUESTION 1 .......................................................................................................................... 4
suggest practical strategies that GlowNaturals could implement to strengthen each dimension
of brand equity. ...................................................................................................................... 4
QUESTION 2 .......................................................................................................................... 6
Choose a brand of your choice (local or international) and critically discuss how it can use a
combination of digital tools to enhance its branding strategy and connect effectively with its
target audience. Your discussion should relate to the chosen brand. (10 marks for practical
application to your brand)....................................................................................................... 6
QUESTION 3 ........................................................................................................................ 10
As a global marketing consultant, discuss five (5) major macro environmental factors and
market factors that would pose challenges to Zuri Organics in managing their global brand. ... 10
QUESTION 4 ........................................................................................................................ 13
As a brand strategy consultant, critically discuss potential risks associated with Savanna
Sparkle’s brand extension into the energy drink market. ......................................................... 13
QUESTION 5 ........................................................................................................................ 15
Critically discuss five (5) ethical risks in service branding that could influence the brand’s
reputation and customer trust. ............................................................................................. 15
Education is the most powerful weapon which you can use to change the world
