Social Science Business Marketing
AMA PCM Content Marketing Exam Questions (2025)
comprehensive questions and verified detailed solutions (
MULTIPLE CHOICES) |100% CORRECT!!
Save
Students also studied
Flashcard sets Study guides
UHC Certification 2024 WGU D077 Concepts in Marketing, ... MGT 302 - Exam 3
Teacher 33 terms Teacher 386 terms Teacher 84 terms
Phylis_Wambui6 Preview mutindabenjamin351 Preview mwikssara
Contractors, agency writing A. External team
services, and freelancers are
examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
Matching content with the stage B. Allows for the right message at the right time
of a prospect in the sales funnel
__________.
A. Is nice but not necessary
B. Allows for the right message
at the right time
C. Is rarely possible because of
mass communication strategies
D. Is not necessary because
consumers adapt content in
their information processing to
the right context
E. None of the above
Authoritative, professional, C. Brand voice
conversational, scientific, and
humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
,A large piece of content (60 or B. A definitive guide
more pages) that can be broken
into smaller content over time is
called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
Blog content should be __________. B. Shorter content that is 300-700 words
A. Long and very detailed
B. Shorter content that is 300-
700 words
C. Typically 1,000 words or more
across several pages
D. For bottom of the funnel
prospects
E. Edited into three languages at
minimum
____________ is the practice of C. Web personalization
dynamically changing the
content that a consumer sees
based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
Understanding how people B. Personalization
consume content, leveraging
buyer personas, and journey
mapping, all facilitate a strong
___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
An editorial calendar is useful D. Recording ideas for future posts
for _____________.
A. Increasing sales
B. Enabling others to schedule
appointments
C. Generating ad revenue
D. Recording ideas for future
posts
E. All of these answers are
correct
True or False: A tactic to inspire A. True
action from your readers is to
get them to vote on a post.
A. True
B. False
, A tool frequently used to C. Easelly
develop infographic content is
___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
In podcasting, what does a pop D. It keeps "Ps" and other consonants from popping or hissing
filter do? into the mic
A. It removes background noise
B. It's a filter over your voice to
make it clearer and more
modulated.
C. It keeps the microphone
physically protected from dust
and liquids
D. It keeps "Ps" and other
consonants from popping or
hissing into the mic
E. None of the above
Which of the following is true A. Content with images drives more engagement than content
about using visual media in without
content?
A. Content with images drives
more engagement than content
without
B. Images are critical for B2B
companies
C. Images are expensive to
procure or produce
D. Images must be created by a
marketer to be effective
E. Images require expensive
licensing fees
Short-form content that exists E. Blog
on a website and is meant to
drive awareness is called a
___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
The number-one blog platform B. WordPress
that is scalable for out-of-the-
box use or large-scale
customization is ________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse
AMA PCM Content Marketing Exam Questions (2025)
comprehensive questions and verified detailed solutions (
MULTIPLE CHOICES) |100% CORRECT!!
Save
Students also studied
Flashcard sets Study guides
UHC Certification 2024 WGU D077 Concepts in Marketing, ... MGT 302 - Exam 3
Teacher 33 terms Teacher 386 terms Teacher 84 terms
Phylis_Wambui6 Preview mutindabenjamin351 Preview mwikssara
Contractors, agency writing A. External team
services, and freelancers are
examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
Matching content with the stage B. Allows for the right message at the right time
of a prospect in the sales funnel
__________.
A. Is nice but not necessary
B. Allows for the right message
at the right time
C. Is rarely possible because of
mass communication strategies
D. Is not necessary because
consumers adapt content in
their information processing to
the right context
E. None of the above
Authoritative, professional, C. Brand voice
conversational, scientific, and
humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
,A large piece of content (60 or B. A definitive guide
more pages) that can be broken
into smaller content over time is
called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
Blog content should be __________. B. Shorter content that is 300-700 words
A. Long and very detailed
B. Shorter content that is 300-
700 words
C. Typically 1,000 words or more
across several pages
D. For bottom of the funnel
prospects
E. Edited into three languages at
minimum
____________ is the practice of C. Web personalization
dynamically changing the
content that a consumer sees
based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
Understanding how people B. Personalization
consume content, leveraging
buyer personas, and journey
mapping, all facilitate a strong
___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
An editorial calendar is useful D. Recording ideas for future posts
for _____________.
A. Increasing sales
B. Enabling others to schedule
appointments
C. Generating ad revenue
D. Recording ideas for future
posts
E. All of these answers are
correct
True or False: A tactic to inspire A. True
action from your readers is to
get them to vote on a post.
A. True
B. False
, A tool frequently used to C. Easelly
develop infographic content is
___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
In podcasting, what does a pop D. It keeps "Ps" and other consonants from popping or hissing
filter do? into the mic
A. It removes background noise
B. It's a filter over your voice to
make it clearer and more
modulated.
C. It keeps the microphone
physically protected from dust
and liquids
D. It keeps "Ps" and other
consonants from popping or
hissing into the mic
E. None of the above
Which of the following is true A. Content with images drives more engagement than content
about using visual media in without
content?
A. Content with images drives
more engagement than content
without
B. Images are critical for B2B
companies
C. Images are expensive to
procure or produce
D. Images must be created by a
marketer to be effective
E. Images require expensive
licensing fees
Short-form content that exists E. Blog
on a website and is meant to
drive awareness is called a
___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
The number-one blog platform B. WordPress
that is scalable for out-of-the-
box use or large-scale
customization is ________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse
