TEST BANK For Consumer Behaviour: Buying,
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Having, and Being, Canadian Edition, 9th Edition,
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2024 by Michael R. Solomon Chapters 1 - 15
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,Consumer Behaviour:Buying, Having,andBeing,Cdn. 9e(Solomon) Chapter 1 g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g , j An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a collegestudent, marketers often find it useful to learn their
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j interests in music or clothing, how they spend their leisure time, and even their attitudes about social
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j issues, to be able to categorize consumers according to their lifestyles. This sort of information is
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j called:
A) core values. g,j
B) psychographics.
C) configurations.
D) physiognomies.
g,j ANSWER: B g , j
Type: MC g,j PageRef:2 g,j g,j
g,j Skill: Application g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
2) Tina,a supervisor of displays for Sears Canada, knows that attractive displays can generate
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j additional sales of particular items. From a marketer's perspective, this is: g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. g,j
D) a loss leader.g,j g,j
ANSWER: g , j A
Type: MC g,j PageRef:3 g,j g,j
g,j Skill: Application g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j customers are not recommending his company to their friends. For John, this problem is a:
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
A) purchase issue. g,j
,B) demographic problem. g,j
C) prepurchaseissue. g,j
D) postpurchaseissue.g,j g,j
ANSWER: D
g,j g , j
Type: MC
g,j PageRef:3 g,j g,j
Skill: Application
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Objective: g , j L1-01 Consumer behaviour is a process.
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, 4) Theexpanded view of the exchange thatincludes the issues that influencethe consumer
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
before, during, and after a purchase is called:
g,j g,j g,j g,j g,j g,j g,j g,j
A) the value. g,j
B) thestrategic focus. g,j g,j
C) the pre-sell strategy. g,j g,j
D) theconsumptionprocess. g,j g,j
ANSWER: D
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Type: MC g,j PageRef:3 g,j g,j
Skill: Concept
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
5) Gail decides to take a break from studying and goes online to check things out. She connects with
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one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion. g,j
B) brand competition. g,j
C) consumption community. g,j
D) marketplacecompetition. g,j
ANSWER: C
g,j g , j
Type: MC g,j PageRef:2 g,j g,j
Skill: Application
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
attained:
g,j
A) product separation. g,j
B) brand loyalty. g,j
C) lifestyle variation. g,j
D) purchase conception. g,j
ANSWER: g , j B
Type: MC g,j PageRef:2 g,j g,j
Skill: Concept
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
g,j g,j g,j g,j g,j
Having, and Being, Canadian Edition, 9th Edition,
g,j g,j g,j g,j g,j g,j g,j
2024 by Michael R. Solomon Chapters 1 - 15
g,j g,j g,j g,j g, j g,j g,j g,j g,j
,Consumer Behaviour:Buying, Having,andBeing,Cdn. 9e(Solomon) Chapter 1 g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g , j An Introduction to Consumer Behaviour
g,j g,j g,j g,j
1) In studying consumers like Gail, a collegestudent, marketers often find it useful to learn their
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j interests in music or clothing, how they spend their leisure time, and even their attitudes about social
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j issues, to be able to categorize consumers according to their lifestyles. This sort of information is
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j called:
A) core values. g,j
B) psychographics.
C) configurations.
D) physiognomies.
g,j ANSWER: B g , j
Type: MC g,j PageRef:2 g,j g,j
g,j Skill: Application g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
2) Tina,a supervisor of displays for Sears Canada, knows that attractive displays can generate
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j additional sales of particular items. From a marketer's perspective, this is: g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
A) a purchase issue.
g,j g,j
B) a post purchase issue.
g,j g,j g,j
C) merchandising complexity. g,j
D) a loss leader.g,j g,j
ANSWER: g , j A
Type: MC g,j PageRef:3 g,j g,j
g,j Skill: Application g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
g,j customers are not recommending his company to their friends. For John, this problem is a:
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
A) purchase issue. g,j
,B) demographic problem. g,j
C) prepurchaseissue. g,j
D) postpurchaseissue.g,j g,j
ANSWER: D
g,j g , j
Type: MC
g,j PageRef:3 g,j g,j
Skill: Application
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process.
g,j g,j g,j g,j g,j
, 4) Theexpanded view of the exchange thatincludes the issues that influencethe consumer
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
before, during, and after a purchase is called:
g,j g,j g,j g,j g,j g,j g,j g,j
A) the value. g,j
B) thestrategic focus. g,j g,j
C) the pre-sell strategy. g,j g,j
D) theconsumptionprocess. g,j g,j
ANSWER: D
g,j g , j
Type: MC g,j PageRef:3 g,j g,j
Skill: Concept
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
5) Gail decides to take a break from studying and goes online to check things out. She connects with
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
one of the product discussion groups that she participates in. This is an example of a:
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
A) lifestyle discussion. g,j
B) brand competition. g,j
C) consumption community. g,j
D) marketplacecompetition. g,j
ANSWER: C
g,j g , j
Type: MC g,j PageRef:2 g,j g,j
Skill: Application
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j g,j
attained:
g,j
A) product separation. g,j
B) brand loyalty. g,j
C) lifestyle variation. g,j
D) purchase conception. g,j
ANSWER: g , j B
Type: MC g,j PageRef:2 g,j g,j
Skill: Concept
g,j g , j
Objective: g , j L1-01 Consumer behaviour is a process. g,j g,j g,j g,j g,j
