Introduction
The world of media and communication is complex and multifaceted, encompassing
various forms of journalism, public relations, and social media. Understanding the
intricacies of these fields is crucial for effective communication and information
dissemination. This assignment explores key concepts in journalism and public relations,
including the seven pillars of newsworthiness, characteristics of television and radio,
breaking news examples, key functions of public relations and journalism professions, and
the importance of media to public relations and journalistic skills for public relations
practitioners. Additionally, it examines the role of ethics in public relations and analyses
the social media presence of a chosen organisation.
Task 1
1. Identify and discuss the seven pillars of newsworthiness. Provide current news
stories for every pillar that you identify.
1.Impact
News stories with significant consequences or effects on a large number of people.
Example
The COVID-19 pandemic's ongoing impact on global economies and public health.
2. Timeliness
News stories that are relevant to current events or issues.
Example
The recent COP28 climate summit and its outcomes.
3. Proximity
News stories that are geographically or culturally close to the audience.
, Example
Local government elections in the south Africa
4. Prominence
News stories about well-known or influential individuals or organisations.
Example
Elon Musk's recent statements on X (formerly Twitter) about global economic trends.
5. Human Interest
News stories that evoke emotions or empathy in the audience.
Example
A heartwarming story about a community coming together to support a family in need.
6. Conflict
News stories that involve disagreements, disputes, or tensions.
Example
The ongoing conflict between Ukraine and Russia.
7. Novelty
News stories that are unusual, unexpected, or surprising.
Example
The discovery of a new species of dinosaur in the UK or a breakthrough in renewable energy
technology.
The world of media and communication is complex and multifaceted, encompassing
various forms of journalism, public relations, and social media. Understanding the
intricacies of these fields is crucial for effective communication and information
dissemination. This assignment explores key concepts in journalism and public relations,
including the seven pillars of newsworthiness, characteristics of television and radio,
breaking news examples, key functions of public relations and journalism professions, and
the importance of media to public relations and journalistic skills for public relations
practitioners. Additionally, it examines the role of ethics in public relations and analyses
the social media presence of a chosen organisation.
Task 1
1. Identify and discuss the seven pillars of newsworthiness. Provide current news
stories for every pillar that you identify.
1.Impact
News stories with significant consequences or effects on a large number of people.
Example
The COVID-19 pandemic's ongoing impact on global economies and public health.
2. Timeliness
News stories that are relevant to current events or issues.
Example
The recent COP28 climate summit and its outcomes.
3. Proximity
News stories that are geographically or culturally close to the audience.
, Example
Local government elections in the south Africa
4. Prominence
News stories about well-known or influential individuals or organisations.
Example
Elon Musk's recent statements on X (formerly Twitter) about global economic trends.
5. Human Interest
News stories that evoke emotions or empathy in the audience.
Example
A heartwarming story about a community coming together to support a family in need.
6. Conflict
News stories that involve disagreements, disputes, or tensions.
Example
The ongoing conflict between Ukraine and Russia.
7. Novelty
News stories that are unusual, unexpected, or surprising.
Example
The discovery of a new species of dinosaur in the UK or a breakthrough in renewable energy
technology.
