Telus Rater Exam 2025 UPDATE| COMPREHENSIVE QUESTIONS AND
VERIFIED ANSWERS (COMPLETE SOLUTIONS) GUARANTEED SUCCESS
|GRADE A+!! (100% ACCURATE) GET IT RIGHT!!
AC - ANSWER✔✔-Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANSWER✔✔-Landing Page; Where you're sent when you click the AC. The first
page that appears.
Query - ANSWER✔✔-A word or phrase searched for
User Intent - ANSWER✔✔-What the user is actually searching for.
Content Page - ANSWER✔✔-The webpage that the user is currently visiting
Business Page - ANSWER✔✔-A page the advertiser specifically wants the audience to
visit
In-Market - ANSWER✔✔-When the user is in the market for a product or service
Do all queries have the approximate location provided? - ANSWER✔✔-No
Exact Intent - ANSWER✔✔-An ad might address the user's exact intent
COPYRIGHT © 2025 BY OLIVIA GREENWAYS, ALL RIGHTS RESERVED 1
, Nearby Intent - ANSWER✔✔-An ad that offers the user an approximate solution or
something that usually goes with the queried item.
Only Topical Connection - ANSWER✔✔-An ad might offer something that is topically
related to the query, but does not address the nearby intent at all
Substitutability - ANSWER✔✔-An ad might offer the user a product or service that is
not exactly what the user queried for. For example, for the user query [lg fridge freezer],
an ad of [samsung fridge freezer] might show up. When the ad presents a product or
service that has some difference to the queried one, you will have to carefully assess
how well the advertised product or service is connected to the user's original query.
Reasonable Substitute - ANSWER✔✔-When the user indicates that they want a certain
product / service from a certain brand or provider, and the ad appears to offer the same
or a very similar product / service from a different brand, provider or competitor, you
should generally consider this as a reasonable substitute / alternative to the queried
product / service.
Radically Different Alternative/Substitute - ANSWER✔✔-An ad might offer a very
different alternative that would address the user's needs. For example, for a query
[disposable straws], an ad might offer [stainless steel straws] which are reusable. Both
of these items address the user's needs for straws in very different ways.
COPYRIGHT © 2025 BY OLIVIA GREENWAYS, ALL RIGHTS RESERVED 2
VERIFIED ANSWERS (COMPLETE SOLUTIONS) GUARANTEED SUCCESS
|GRADE A+!! (100% ACCURATE) GET IT RIGHT!!
AC - ANSWER✔✔-Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANSWER✔✔-Landing Page; Where you're sent when you click the AC. The first
page that appears.
Query - ANSWER✔✔-A word or phrase searched for
User Intent - ANSWER✔✔-What the user is actually searching for.
Content Page - ANSWER✔✔-The webpage that the user is currently visiting
Business Page - ANSWER✔✔-A page the advertiser specifically wants the audience to
visit
In-Market - ANSWER✔✔-When the user is in the market for a product or service
Do all queries have the approximate location provided? - ANSWER✔✔-No
Exact Intent - ANSWER✔✔-An ad might address the user's exact intent
COPYRIGHT © 2025 BY OLIVIA GREENWAYS, ALL RIGHTS RESERVED 1
, Nearby Intent - ANSWER✔✔-An ad that offers the user an approximate solution or
something that usually goes with the queried item.
Only Topical Connection - ANSWER✔✔-An ad might offer something that is topically
related to the query, but does not address the nearby intent at all
Substitutability - ANSWER✔✔-An ad might offer the user a product or service that is
not exactly what the user queried for. For example, for the user query [lg fridge freezer],
an ad of [samsung fridge freezer] might show up. When the ad presents a product or
service that has some difference to the queried one, you will have to carefully assess
how well the advertised product or service is connected to the user's original query.
Reasonable Substitute - ANSWER✔✔-When the user indicates that they want a certain
product / service from a certain brand or provider, and the ad appears to offer the same
or a very similar product / service from a different brand, provider or competitor, you
should generally consider this as a reasonable substitute / alternative to the queried
product / service.
Radically Different Alternative/Substitute - ANSWER✔✔-An ad might offer a very
different alternative that would address the user's needs. For example, for a query
[disposable straws], an ad might offer [stainless steel straws] which are reusable. Both
of these items address the user's needs for straws in very different ways.
COPYRIGHT © 2025 BY OLIVIA GREENWAYS, ALL RIGHTS RESERVED 2
